Demand Generation Blog

As with most business ventures a digital marketing strategy is sure to fail unless you have the buy-in and participation of your colleagues and co-workers.  With so much content available online it can be tough to grab the attention of your target audience.  The more people within your company that participate in your efforts the larger and more refined your audience will become.  Key players within your company must support your digital efforts as they likely have contributed greatly to the current success of your company.  Without their buy-in it will be near impossible to get those outside of your organization to take your solutions seriously.

Since the Internet has become the tool of choice for prospects when researching information and making purchase decisions, having a well designed website is crucial to the success of your business. With so many marketing dollars being used to get businesses found online, once a prospect finds your site you’ll want to give a great first impression.  An easy to use and resourceful website will encourage prospects to continue to visit and share your website with colleagues.  While this is not an all-inclusive list, we’ve provided some of the most important aspects to consider when building your dynamic website.

A multi-channel marketing program can be defined as communicating with and attracting prospects through a multitude of online and offline sources.  With potential customers having access to an endless amount of information, and dozens of ways to obtain that information, it’s important you employee a multi-channel strategy to ensure your content is reaching its intended target audience.  Below we’ve outlined the different aspects needed to run an effective multi-channel marketing program.

If your company hasn’t identified mobile marketing as an integral part of your overall marketing strategy, the time to start is now.  With more and more consumers depending on their mobile devices for business, this is a trend that is here to stay.  Companies that have not optimized their content for mobile are falling behind.  Additionally, there are certain platforms and campaign types that can only be reached via mobile.  Getting in on the ground floor of new app advertising opportunities is only going to become more important as the mobile revolution continues to grow.  The first thing you need to do when developing a mobile strategy is to identify the platforms your prospects use and where they go to get their information.  This type of segmentation is necessary to ensure you are not wasting your marketing dollars.  There are many reasons why your company needs to incorporate a mobile strategy, below we outline 10 reasons why your company needs a mobile focus.

This is the third blog in our series about the importance of the different aspects of Inbound and Outbound marketing.  Premium content and infographics are necessary in order to communicate more complex ideas and illustrate statistics in a manner that is aesthetically pleasing.