If your company hasn’t identified mobile marketing as an integral part of your overall marketing strategy, the time to start is now.  With more and more consumers depending on their mobile devices for business, this is a trend that is here to stay.  Companies that have not optimized their content for mobile are falling behind.  Additionally, there are certain platforms and campaign types that can only be reached via mobile.  Getting in on the ground floor of new app advertising opportunities is only going to become more important as the mobile revolution continues to grow.  The first thing you need to do when developing a mobile strategy is to identify the platforms your prospects use and where they go to get their information.  This type of segmentation is necessary to ensure you are not wasting your marketing dollars.  There are many reasons why your company needs to incorporate a mobile strategy, below we outline 10 reasons why your company needs a mobile focus.

More Than Just Smart Phones

Just about everyone in the US over the age of 13 has a mobile phone.  At this point, 25 percent of consumers are currently using their mobile devices as their primary business communication tool.  It’s important to note that tablets and eReaders are also gaining popularity.  It’s a very good possibility that your target consumer has a smart phone with them right now.

Operating Systems and Apps

The efficiency and reliability of mobile operating systems has increased significantly over the last few years.  This has made it much easier to advertise and market through them.  It’s also made it easier to support them.  The app market is enormous and is growing rapidly.  The convenience of being able to click on an app rather than navigating to a website cannot be taken lightly.  Developing apps that make your products or services easier to use and track will make you stand out from the competition.

Reach

The amount of people that have a mobile device these days is near the 5 Billion mark. Of those 5 billion, 3 billion are connected to the internet. That gives you 3 billion chances to get your message out there and drum up new business. Through the use of different apps and mobile websites there is a lot of opportunity to reach potential customers you didn’t even know you had.

Immediate and Personal

When you are comparing the differences between desktop computers and mobile devices, one of your first thoughts should be responsiveness. The average email is opened in about 90 minutes while the average text is opened in 90 seconds. More than 90 percent of Americans have their mobile device within reach 24/7. You more than likely will not be texting your potential customers, but these numbers show that if your marketing messages were displaying on their mobile devices they are much more likely to see it, and see it sooner.

Mobile Website Are Getting Better

Most companies have a website at this point in the game but there are still some that have not implemented making their website mobile compatible. There is engineering that can be done to ensure that your website it able to present itself nicely no matter the screen size that is accessing it. There is also the added benefit of your website using gestures that smart phones typically have that can make the browsing experience even more seamless for your site visitors. If you have not already implemented a mobile site it would be a great idea to start since it’s only going to get better.

With so many statistics that point towards an even larger movement to mobile technology, it’s important that your company takes the necessary steps to optimize for these platforms.  With inbound and digital marketing  becoming the predominant way companies reach their customers, ensuring your content is well displayed on mobile devices is essential.  For this, and other ways your company can improve their marketing strategy, click below to schedule your free inbound marketing assessment.