If your company hasn’t identified mobile marketing as an integral part of your overall marketing strategy, the time to start is now. With more and more consumers depending on their mobile devices for business, this is a trend that is here to stay. Companies that have not optimized their content for mobile are falling behind. Additionally, there are certain platforms and campaign types that can only be reached via mobile. Getting in on the ground floor of new app advertising opportunities is only going to become more important as the mobile revolution continues to grow. The first thing you need to do when developing a mobile strategy is to identify the platforms your prospects use and where they go to get their information. This type of segmentation is necessary to ensure you are not wasting your marketing dollars. There are many reasons why your company needs to incorporate a mobile strategy, below we outline 10 reasons why your company needs a mobile focus.
