In order to have an inbound marketing campaign, you will first need content to draw in visitors.  Creating the high volume of content needed to utilize inbound marketing strategies can be difficult.  Simply coming up with titles for posts and emails can take a great deal of time.  Here are some tips on keeping a steady flow of content without sacrificing quality.

List Posts

Creating list blogs that take existing ideas and break them into numbered tips or rules is one of the most popular forms of content available.  They are easy to write and can be derived from online research.  This lists contain short blurbs on many different subjects and allows you the ability to link to more detailed posts that are more focused on an individual aspect of the overall concept.

FAQ’s

Compiling answers to frequently asked questions that your customers and leads ask is another great way to develop content.  You can compile these questions and answers from your salespeople or anyone else within your organization that has frequent contact with your customers.  You can take questions that you hear on webinars and at events and turn them into a blog article that is of great use to your prospects.

Different Lengths

Great content comes in all different lengths, whether it be a blog post or a piece of premium content such as an Ebook or white paper.  As long as the information is valuable to your target audience, you should not worry about its length.  This will cut down on time trying to create filler and also shorten your editing process in the case of shorter articles.

Use Data

You can use data trends that you notice with current customers to illustrate points about the success of the solutions you offer.  You can take this data and turn it into infographics with small blurbs that explain the numbers being presented.  You can also use data to back up points you make in your articles.

Intros to Premium

If you’ve got some great pieces of premium content, it’s a good idea to pull pieces of that content and use them for blog posts.  They also serve as a great way to entice someone to fill out a form on a landing page.

Newsjack

Newsjacking can be a very effective way to broaden the reach of your content and ensure your website remains current.  This is something that needs to be done in a timely manner.  You can use trending article titles, current events and popular hashtags to capitalize on high volume searches.

Evergreen

Evergreen content is content that remains useful for a long period of time.  These can come in the form of Ebooks that can be used to convert visitors into leads on multiple blog posts.  Having a piece of content that can stay relevant for months and years at a time will cut down on the amount of premium content you need to produce.  Since premium content takes the longest time to develop, evergreen content is invaluable to marketers.

Content Calendar

Developing a content calendar is a necessary tool in any inbound marketing campaign.  This allows you to stay organized.  You’ll be able to quickly analyze trends, ensure you don’t focus on a singular subject too often and manage timing and deadlines.

Client Presentation

Taking a sales call or power point presentation that you’ve made to one of your clients and turning it into a blog is another great way to quickly develop content.  This also provides your prospects clear expectations for your company’s solutions.

Update Current Content

Taking existing content and refurbishing it into a new piece is a great time saver for your content writing team.  Start with your highest performing content and repost updated versions.  You can also take high performing articles and simply repost them as is.

Diversify

Create a diverse set of content offerings to keep your website relevant.  Developing videos, infographics and surveys keeps things fresh and exciting.  This also helps you to develop more content and target prospects that may not like to read that often.

Brainstorm

There is nothing more effective for developing new content than brainstorming.  Having your management team and other employees contribute titles and ideas will keep things from getting stale.  It also provides new perspectives on current content ideas and can greatly improve the creative process.

If your company is looking for additional direction for your inbound marketing initiative, click below to schedule your free inbound marketing assessment today.