The world of marketing is constantly changing and an evolution towards digital media has led to several new challenges. While many of the goals have remained the same, the means to reach your desired results have changed. Customer centric business models have taken hold and marketers need to adapt their strategies to reach today’s prospects. Here we’ve outlined some of the top challenges marketers face in 2017.
With a seemingly infinite number of marketing blogs online it can be tough to cut through the weeds to find ones that focus on educating marketers rather than selling them. While you will find articles that have enormous lists of blogs to follow, we who write for the Winn Demand Blog picked out 5 that can provide a significant knowledge base for the modern marketer.
Whether your focus is blogging, inbound marketing, teleprospecting or lead nurturing, even savvy marketers need inspiration once in a while. Here we’ve compiled some of our favorite quotes to help you push through your work day.
Keeping up with the amount of content needed to carry out a successful digital marketing strategy can be difficult and time consuming. Here we’ve provided some tip on how to ensure your content production remains consistent.
Networking has always been an integral piece of any digital marketing strategy. Having a diverse and resourceful network is not only easier with digital avenues, it’s become more important. Building genuine connections with people you may have never met in person can be a challenge and just like any other relationship, it needs to be a two way street. Nurturing your network and keeping in contact with them on a somewhat regular basis can be time consuming but the long-term effects include increased page and website traffic, expanded reach and a more refined audience. This will in turn help you generate leads and build new connections, thus continuing the cycle. Whether you’re a seasoned social media user or a fresh face, building your network will rest on 5 key categories.
