SEO changes at a whirlwind pace and determining the best routes to reach B2B technology buyers can be difficult. Updates occur frequently with sometime vague descriptions on what is needed to improve rankings. Luckily, there are some great changes on the horizon. Here are four of the most important factors for search engine optimization in 2018.
Digital marketing has started to take over the budgets of marketing departments in the B2B technology industry and measuring the ROI of that investment can at times be difficult. With so many tools and analytics available it can be most useful to take a higher-level look when evaluating your performance. Here we’ve identified 8 of the most important statistics to track as a part of your digital marketing strategy.
Leaders in the tech industry continue to rely heavily on digital marketing tactics to promote their products and services. In fact, its importance has grown to the point where many large tech firms have created their own proprietary software and made it available for purchase. There are a seemingly infinite number of digital marketing tactics and strategies. Here are 5 that every technology company should employ.
Inbound marketing has caused an evolution of the traditional marketing funnel. Used as a way to gauge where a prospect is on their path to making a purchase, it influences what types of content to distribute to a prospect, how to engage with them, and when to make a live touch. HubSpot has redefined the sales funnel and coined it as “The Buyer’s Journey”. Rather than breaking this up into the traditional top, middle and bottom of the funnel, the buyer’s journey is divided into the awareness, consideration and decision stages. Each stage has unique identifiers and approaches to draw your prospects toward making a purchase. Lead nurturing has become an essential part of marketing. With nurtured leads providing higher conversion rates, it’s important to guide prospects through each step of their purchasing decision. Many prospects place a big emphasis on the relationships they build along their journey to making a purchase. When using a multi-channel marketing approach, there are a myriad of ways to communicate with potential customers. We’ve outlined below how to identify which stage a prospect is in and how to most effectively market to them.
Keeping up with marketing technology and implementing new software to improve your marketing processes is essential to the success of B2B technology companies worldwide. Here we’ve outlined a few of the top tools being used by technology marketers today.
