Marketing is a challenging and sometimes stressful profession. Regardless of how much you love your work, everyone needs a laugh now and then. Here we’ve compiled our ten favorite digital marketing jokes.
At its heart, writing is an art form. While based on communication, the ability to twist words and turn phrases has long been an attractive skill. Writing creatively in the technology marketing space has its challenges. Marketing itself has been tremendously impacted by technology and the ease it brings to communication. With that ease has come a lot of traffic to fight through, creating a demand for high quality content that is both properly researched and contains original thought. Collaboration is key when brainstorming blog ideas, and developing eye-catching titles is important, but how do you start once the onus is on you to create the piece?
Rather than simply trying to build a following, build relationships. In many cases social media can depersonalize a conversation and it can be difficult to create a true connection. Getting stuck in a loop of connecting and pitching the same copy/paste excerpt from your sales library simply doesn’t work. Building trust and communicating the reliability of your solution is something that can take time, but the people you reach could become customers, brand evangelists and even partners. Developing real connections through social media requires being your true self and having something valuable to offer.
There are many different avenues a marketing department can take when determining where to invest its budget. Before getting to this list, it is important to note that the integration of both digital and traditional marketing tactics such as teleprospecting will provide your company with its best return on investment. When speaking from a purely digital perspective, here are 4 areas to invest your marketing dollars in 2018.
When concentrating on the B2B space there are 6 major platforms that drive social media marketing. While consistency across all platforms is essential to create a strong brand, each platform requires a unique touch in order to maximize engagement.
