Demand Generation Blog

The medical industry is full of competition and defined with a constantly changing environment. New technologies are continuously being developed rendering older machines and procedures obsolete. This creates a need for constant training and marketing. Medical companies must strive to set themselves apart and create an image of reliability and stability that encourages trust. As with any industry, healthcare marketing is a vital component and we will analyze five top trends to help your company stand out.

Search engine optimization (SEO) is essential to driving visitors to a website, but delivering a consistent stream of compelling content can leave little time for SEO. How can you accelerate content creation while also being thoughtful and strategic?

You need a comprehensive SEO strategy, which requires time and resources. If developing an SEO strategy is on your to-do list, but your day-to-day responsibilities push it to the back burner, take it page by page and plan as you go, because

Much has been written in the last few years about the dramatic shift in how technology buyers educate themselves about new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, email, blogs, video, webinars, and social media for this process.

However, according to B2B marketing research firm DemandGen Report, 77% of buyers do not follow a traditional buying path which means

Given the on-going challenges faced by the Channel to implement longer-term marketing initiatives, partners need to continually develop their online presence, and social media provides an efficient and effective way to reach their clients and prospects.

While the “live touch” is still critical to moving a prospect through the sales pipeline, organizations are integrating outbound and inbound marketing tactics to

Recently, at a family event, I overheard a football discussion about how great it was that quarterbacks now are big enough to move outside the pocket and run with the ball (e.g., Cam Newton of the Carolina Panthers).  Apparently, my relatives were unaware that we have