With the uncertainty of the coming weeks, marketers need to find ways to maintain their audience, as well as their current clients. Online events have always been popular, but there is an obvious growing need to steer gatherings of any kind in that direction. Here we’ve put together five event ideas to help you draw in prospects and maintain your relationships with current clients.
Implementing an organized content marketing plan while allowing your creative team the freedom necessary to do their best work can be a difficult balance to achieve. As a manager, picture yourself trying to micromanage Michelangelo while he was trying to paint the Sistine Chapel. It undoubtedly would not be the masterpiece it is today. Creative types need hard deadlines but loose guidelines to create truly great work. When you think of your content and design teams as artists, you can begin to understand how to manage them. Generally, artists appear to be disorganized, but each one has their own method for completing commissioned works on time. The idea is to present them with a goal and expectations and then allow them the freedom to let their creative talent take over. In this article we discuss what it takes to create unique and exceptional content marketing campaigns.
At this time, many companies are pivoting their marketing efforts to digital campaigns. Businesses that rely heavily on live events and haven't already invested in digital campaigns are some of those with the biggest challenges ahead of them. Here we break down three ways to scale your digital content production quickly.
Getting prospects to interact with your posts, whether on social media, through email or on your website, is one of the best ways to increase your reach and personalize your brand. Building relationships has always been instrumental in the sales and marketing process and has never been more important than it is today. Humanizing your brand and providing an immersive customer experience is necessary in order to stand out from your competitors. Here we’ve outlined five different types of interactive content that will drive prospect and customer engagement.
