At this time, many companies are pivoting their marketing efforts to digital campaigns. Businesses that rely heavily on live events and haven't already invested in digital campaigns are some of those with the biggest challenges ahead of them. Here we break down three ways to scale your digital content production quickly.

Convert Written Blogs To Video

Repurposing is one of the best ways to maximize your content assets. If you’ve already been publishing written blog articles, you likely have a vast library of resources of which to create videos from. Converting those articles into bulleted lists and creating short educational videos is a great way to add content to your website and your social media pages. Video can have a much greater reach than written articles on social platforms, and the combination of the two will provide you with a robust social presence and lots of great content to rank in search engines. Be sure to promote your content on each of your social media pages as well as through email and your website.

Host Webinars Based On Premium Content

Your premium content pieces such as whitepapers and eBooks can serve as a great foundation for webinars. Choosing a popular premium download and converting the text into an interactive webinar script is a great way to repurpose some of your most in-depth content. As online events begin to dominate the event landscape, webinars will become an even more important marketing tool. As with live events, proper promotion is essential to the success of a webinar. Leveraging social media, email, teleprospecting and paid ads will provide you with a strong multi-channel event promotion campaign.

Redirect Resources To Digital Campaigns

You may have internal team members who typically handle traditional marketing campaigns that have writing ability or have the knowledge assets necessary to host a webinar. Redirecting a portion of your internal team to digital campaigns will give you the bandwidth necessary to scale your content production. Budgets normally reserved for live events can be used to produce and promote webinars, videos, and new digital campaigns.