Did you know that 87% of marketing professionals use video marketing as a tool to engage viewers and capture leads? Videos are easily consumed and are competing with graphic images for the top spot in marketing tools. Both tend to grab attention more than plain text does. You probably watch videos online at least once a week if not daily, but how can you use this as a profitable tool to market to other businesses? Businesses are backed by people who need to be reached the same way you'd reach a B2C customer. Here are a few ways you can make video marketing work for your business to business sales.

Identify Your Target Audience

Before you begin putting together a marketing video, you must have a clear understanding of who you're targeting. Since you are focusing on other businesses, you should outline your typical customer's needs, wants, pain points, and problems. You can use this information to grab their attention in the video and make them want to watch more to see how their issues may be resolved.

Have A Personality

Video gives your viewers a chance to see who you are and offers an inside look at the personality of your brand. Make sure your videos portray that you are relatable and can connect with your customer. Don't make a video that simply brags about yourself, instead show that your brand is caring and wants to help. Showing off your personality on camera can create an emotional connection with your audience and build trust that most buyers in a business to business market need before they buy.

Be Funny

When you see something funny online, and it really makes you laugh or relate, chances are you want to share it with your friends. Funny videos grab the viewer's attention and are easily shared throughout all social channels and will lead to gaining more followers and customers. Including humor within your thought leadership, product descriptions, and branding materials will help keep your audience entertained and show off a little bit of your brand's sense of humor.

Use Subtitles

Many people scroll social media and watch videos with the sound off on their phones. Including easy to follow subtitles will help the viewer watch the video and understand what's going on when they are unable to use their sound. Videos that do not use subtitles can easily be passed up when viewers can't listen to videos right away.

Brand Testimonials

Video testimonials and case studies are a great way to showcase how your brand was able to help another business meet their goals or solve a problem that other companies may be having. When potential customers watch testimonials about your company, they see you from another point of view. You're not talking about yourself and showboating; somebody else is speaking about you and making you even more relatable.

Measure And Analyze Performance

To see what works best for your company's marketing strategy, it is important to track how well your videos are working. Are they being liked, commented one, shared? Are links in the video and description being clicked on? Gathering metrics and comparing strategies can help you fine-tune what types of video marketing work best for your organization.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.