Blog writing is an integral piece in any content strategy and just like any other aspect of marketing, it needs to be reviewed on a regular basis. Even if you’re hitting your goals, there is always room for improvement. Here we’ve identified 10 questions to ask when evaluating your blogging strategy.
Your brand is how consumers identify your company. The importance of strong brand recognition and a positive reputation has increased dramatically as technology has given everyone a voice. With so many competitors in nearly every niche, finding differentiators can be difficult. Here we outline 3 ways to build a strong B2B brand foundation.
The line between B2C and B2B marketing has been blurred with customer centric marketing practices taking hold and a greater focus on the human element. There are however, several key strategies that B2B organizations must utilize in order to ensure successful digital marketing campaigns.
Artificial intelligence is completely transforming the world of digital marketing and advertising. Chatbot marketing is the hot trend this year. Exactly what is it? Marketing that uses a program to simulate conversations with a human user. Chatbots have been gaining in popularity and saw exponential growth in 2017. So far, 2018 is living up to the expectation of being the year of the chatbot.
A well optimized website can be a powerful lead generation tool. Simply having a few pages that describe your company is not enough to draw in and convert customers. While you may have a beautiful design, there are many other factors that contribute to your ability to generate leads.
