Getting prospects to interact with your posts, whether on social media, through email or on your website, is one of the best ways to increase your reach and personalize your brand.  Building relationships has always been instrumental in the sales and marketing process and has never been more important than it is today.  Humanizing your brand and providing an immersive customer experience is necessary in order to stand out from your competitors.  Here we’ve outlined five different types of interactive content that will drive prospect and customer engagement.

Quizzes

Setting up a quiz that playfully allows your prospects to test their knowledge in different areas is a fun way get your customers engaged with your content.  This may be something that tests their knowledge within their given industry or something more abstract that is simply for fun.  These quizzes can also be geared in such a way that qualifies your prospects through creative question design.  You also have the opportunity to capture their contact information by offering to email them their results.

Surveys

Surveys not only help to drive engagement, they can be an extremely viable means of gathering market research.  Surveying your customers can give you insights into common pain points of your target audience, help you to develop your products and even sculpt the way you interact with your customers.  Much like an online quiz, surveys also allow you to capture contact information by offering to email the final results of your poll.

Calculators

There are a variety of different types of calculators that you can house on your website, the most popular being the ROI calculator.  Giving insight into how a prospect stands to benefit from using your product or services can jumpstart relationships and communicate the value of doing business with your organization.  The results of these calculations can also provide potential customers the leverage needed to sell the rest of their team on your solution.

Assessments

Offering online assessments that provide direction for optimizing a particular business process can be extremely valuable to potential clients.  In some cases, these assessments can be automated with canned answers.  For more complicated subject matter, you may need a live person to translate the results.  The aim of these assessments is to provide value to your prospects all while communicating the uses of your technology and gathering business intelligence.

Webinars

Webinars are a fantastic marketing tool.  They allow your prospects to put a face with the name, demonstrate products and interact with your audience if they are done live.  Webinars should be promoted heavily in the weeks leading up to the event and be based on common pain points of your target audience.  Be sure to solicit questions from your audience both before and during your session.

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