Demand Generation Blog

There are many different ways to define account based marketing and perhaps it has been best summed up by Nick Panayi of CSC.  “Account-based marketing is thinking of the account as a market of one. It’s about being laser-focused on their needs and deploying the most effective marketing tactics available to nurture value-added, pervasive conversations with key stakeholders. This is the place where marketing and sales are at their closest, brought together by common goals and a crystal clear understanding of what success looks like.”  There are a myriad of different marketing strategies to employ throughout an ABM campaign.  Here we’ve outlined some effective ways to better reach your target audience and improve conversion.

We here at Winn Technology Group would like to wish our readers and clients a Happy Independence Day.  The Fourth of July offers many inbound marketing opportunities that can be aimed towards generating leads and improving client relationships.  Small initiatives and gestures during holidays will help to show the human side of your business.  Here we’ve outlined a few ways you can promote your company and show appreciation to your clients this Fourth of July.

At this point most marketers have realized the importance of creating and distributing quality content.  Blog writing is a creative process, but developing a structured outline for producing marketing blog content can improve the quality and quantity of your blog posts.

While definitive metrics to measure the effectiveness of social media marketing can be tough to determine, its importance cannot be understated.  With social channels becoming the primary means for product research, brand communication and lead generation, having a robust social presence is essential to compete in today’s marketing landscape.  While some may argue the true impact that social media has on their business’s success it’s impossible to argue with the following statistics.

Email marketing is still a vital tool for those in the B2B realm and periodically evaluating your strategy will help your campaigns become more effective.  Taking a look into detailed statistics will help you to uncover and identify deficiencies within your campaigns.