Demand Generation Blog

While the digital age has taken the marketing industry by storm teleprospecting still holds extreme value.  There are some aspects of lead generation and other marketing objectives that simply require a solid teleprospecting effort.  Digital marketing can produce a number of leads for the top of your funnel; however, teleprospecting can produce a higher quality lead.  There are several advantages that picking up the phone has over digital marketing.  In reality the two work symbiotically.  Utilizing inbound and digital efforts to draw prospects to the top of the funnel is only the beginning.  Utilizing those prospect lists while conducting a teleprospecting campaign will produce a true marketing qualified lead.  Here we’ve outlined some of the reasons there is no substitute for teleprospecting.

When developing your marketing strategy, it’s important to look at what your competition is doing. You’ll want to take a look at industry leaders, similar competition and businesses you believe to be outshining. This will help you to establish a benchmark and determine what to do, and what not to do. Investing effort into a deep look at your competition gives valuable insight. It’s crucial to keep all of your competitors in mind and not focus on one or two businesses. Several different aspects can be learned, compared, and even embraced in your own business development.

The sales funnel has long been an important tool in every marketer’s repertoire.  Used as a way to gauge where a prospect is on their path to making a purchase, the sales funnel influences what types of content to distribute to a prospect, how to engage with them, and when to make a live touch.  Hubspot has redefined the sales funnel and coined it as “The Buyer’s Journey”.  Rather than breaking this up into the traditional top, middle and bottom of the funnel, the buyer’s journey is divided into the awareness, consideration and decision stages.  Each stage has unique identifiers and approaches to draw your prospects toward making a purchase.  Lead nurturing has become an essential part of marketing.  With nurtured leads providing higher conversion rates, it’s important to guide prospects through each step of their purchasing decision.  Many prospects place a big emphasis on the relationships they build along their journey to making a purchase.  When using a multi-channel marketing approach, there are a myriad of ways to communicate with potential customers. We’ve outlined below how to identify which stage a prospect is in and how to most effectively market to them.

Coming up with fresh, creative ideas can be a daunting obstacle in marketing and blogging. As any blogger will attest, developing titles and subjects to write about is a monumental task.  Marketing campaigns are most successful when they contain new ideas and present content and imagery that will come across as original and entertaining.  Finding ways to maintain a creative edge is crucial to marketers and writers fighting to keep the creative juices flowing.

Since the Internet has become the tool of choice for prospects when researching information and making purchase decisions, having a well designed website is crucial to the success of your business. With so many marketing dollars being used to get businesses found online, once a prospect finds your site you’ll want to give a great first impression.  An easy to use and resourceful website will encourage prospects to continue to visit and share your website with colleagues.  While this is not an all-inclusive list, we’ve provided some of the most important aspects to consider when building your dynamic website.