Demand Generation Blog

While everyone loves receiving gifts during the holidays it’s important to remain thankful and to give back to the community.  If you are a part of a thriving business there’s a good chance you have a wide range of people to thank for your success.  Most people have been through tough times at some point in their life and the holiday season is a great time to help those that are less fortunate.  An office setting provides a unique environment for people to come together to put forth a  charitable effort.  Collaboration between owners, managers and employees is vital to make a significant impact but every act of kindness makes a difference.

The number of companies employing a content marketing strategy continues to grow and with so much competition the art is constantly evolving.  There are certain constants such as written blogs, whitepapers and ebooks that will remain as the foundation of any well thought out program but there are additional building blocks that will become standard in the near future.  Adapting your campaigns to provide the flexibility to keep up with the times is essential to remain competitive.  Improved technology and automation are at the core of these changes and incorporating them into your marketing budget is more important than ever.  Innovative solutions to grab reader’s attention are needed as the amount of content available online continues to increase.  Here we’ve outlined some likely trends to keep an eye on in 2017.

Video is becoming the most consumed content online and marketers need to take advantage of it.  As marketers we are always looking for the best way to reach and engage with our target audience.  Recent statistics from HubSpot show that 59% of executives prefer video over written text.  With numbers like that steadily increasing video marketing should be used in all aspects of our marketing strategy.  There are many different types of marketing videos that can be created and it’s only limited by your imagination.  Here we’ve outlined some of the essential types of video content to include in your plan.

With the buying process beginning with online searches more often than not it is important your social channels provide an accurate scope of what your business has to offer.  Developing your company pages into a source of tools and information will provide you with several benefits.  The more useful information you provide through these channels the more likely your visitors are to return and share your posts.  This increases the reach of your content and establishes your company as a go to for pertinent industry articles and resources.

Most marketers are familiar with the different strategies one can use to generate leads online.  What’s more important than the different avenues available is how you use them.  These strategies can be used to generate profitable leads but often times they are used improperly and result in spamming potential customers.  Knowing how and when to use the different aspects of digital marketing can help your company significantly improve the effectiveness of its marketing strategy.  Misuse of digital marketing tactics can cause damage to your brand.  Here we’ve outlined the best ways to use some of the top online marketing strategies.