Demand Generation Blog

By trade and necessity marketing leaders are creative and assiduous workers. Technology and an in-demand society both require marketers to be exceptionally attentive to potential prospects, customers and influencers. Response time is crucial in technology marketing, where mere minutes can make the difference in bringing in a targeted account. Without knowing it many of us check social accounts, dissect statistics and brainstorm new ideas around the clock. New software developments and changes with social platforms call for continuing education, which occupies time and resources. Finding time for fun with family, friends, hobbies or just a chance to kick back is as important as being a diligent worker. Taking stock of your current situation and then developing a schedule that allows for a reasonable life outside of work are your first steps. Here are just a few ways to help you achieve a healthy work-life balance.

Millenials have taken over America’s workforce and with their decision-making responsibilities growing it is important to learn how to market to them. As B2B marketers have learned over the last few years, you’re no longer marketing to a specific company, but to an individual decision maker. Each generation has shared traits, habits and beliefs that need to be considered when developing your buyer personas and marketing campaigns. Here we’ve outlined the top ten ways we reach our millennial prospects.

Here at Winn Technology Group we’ve been working closely with leading technology firms for over 25 years. As so, we like to make sure we keep up with the latest products and innovations within the tech space. Here we’ve compiled our five favorite technology blogs found throughout the web.

Marketing leaders are always looking for ways to motivate team members and taking a little time out to view the eclipse on August 21^st is a great way to do so. While the eclipse will only last a short time, businesses across the country are planning parties and celebrations as a way to treat their employees. Here we’ve compiled 10 eclipse fun facts for you to share with your team.

While every buyer is different, there are a few key aspects of the customer experience that B2B technology buyers view in high regard. There are of course many other details that go into the sales process, but these 4 core pieces are what you can base your sales, marketing and product development on.