Maximizing Trade Show ROI

Attending trade shows can be a significant investment and take up a large percentage of your marketing budget.  Detailed preparations are necessary in order to show a return on your investment.  There are 4 key areas on which you should focus your efforts when attending industry events.

What Woodstock Taught Us About Event Marketing

On August 15th 1969 over 400,000 people came together in the town of Bethel, New York for a monumental gathering that brought exposure to an entire culture.  The ultimate in marketing events known as Woodstock not only promoted the ideals of those involved; it showcased a significant springboard for nearly every act involved.  Whether it’s for a live event or a webinar audience acquisition is a top marketing priority.  With that in mind the question is; how did they do it?

What Makes a Great Teleprospecting Campaign?

While many people believe the effectiveness of teleprospecting is beginning to dwindle the reality is the process is evolving.  Companies are realizing that cold calling is not the way to go. It takes careful planning and collaboration between sales and marketing in order to create a successful strategy.   Here we’ve outlined some of the key aspects and details to check off your list when developing your campaign.

Optimize your Social Media Strategy and Business Profiles

Social media profiles can play a large role in your company’s ability to be found online.  Taking the time to optimize each profile will help maximize the reach and impact of your social media strategy.  Profiles are indexed pages that in many cases are viewed more often than your company website and should be optimized for SEO and lead generation purposes

Winn Technology Group Participates In Relay For Life

Once again Winn Technology group will be participating in the Palm Harbor Relay For Life event and we encourage you to participate as well.  For Winn this is a year long commitment leading up to the big day at Palm Harbor University High School. Our year is filled with car washes, tag sales and raffles within the office all to raise money and awareness for the American Cancer Society.  At the team fundraising event that is being held on Friday, March 31, 2017 Winn employees will be selling raffle tickets, food, and beverages with all proceeds being donated.  Relay for life focuses on the practical side of living with and managing cancer of all types. A portion of the money raised is distributed into hope lodge which provides lodgings for those undergoing treatment as well as consultative service for survivors.