Demand Generation Blog

Building a healthy company culture that promotes productivity, innovation and employee morale is a hot topic in every business circle. Getting the most out of your team and retaining its key members for the long haul has a significant impact on the bottom line. Coming up with your own ideas to improve your company culture can be difficult, but thankfully there are many great examples from other companies that you can borrow. Here at Winn Technology group we employ the Fish Philosophy, which can be simply summed up by the following:

The obvious answer to this question is that people have different skill-sets and varying expertise, even if they work in the same industry. Playing to your strengths is always a good idea, as is trying and learning new things. The creative process, even when used for business, is personal and finicky. Most creative types loathe having someone pick apart their work or change what they consider to be a masterpiece. However, this mind-set is only going to hold your company back. Collaboration can help you to catch a creative wave that allows you to truly capture your company’s intent in a piece of content.

Regardless of your leadership style there is always something that you can improve in order to get the most out of your team. Marketing campaigns have a lot of moving parts and strong leaderships skills are needed to get everyone moving in the right direction. Here we’ve outlined just a few key ingredients that make a great marketing leader.

Keeping up with marketing technology and implementing new software to improve your marketing processes is essential to the success of B2B technology companies worldwide. Here we’ve outlined a few of the top tools being used by technology marketers today.

Technology has advance more in the lifetime of millenials than in any prior generation. Tech companies can look to this generation for a large portion of their sales and their buying power is only becoming stronger. As millenials make their way up corporate ladders, technology companies that focus on B2B sales have had to adapt. Here we’ve compiled just a few ways that millenials are influencing the tech industry.