Demand Generation Blog

With digital technology occupying a larger percentage of marketing resources mainstays like direct mail have become less prevalent but have remained highly effective if employed strategically.  Mass mailers are not the answer as a more strategic approach will show the highest return on investment.  Since fewer companies invest in direct mail campaigns they have become a unique way to grab the attention of your most sought after prospects.  Here we’ve identified the essential aspects of a modern direct mail marketing.

The purpose of a movie trailer is to excite the audience, create intrigue, demonstrate quality and entice consumers to watch the full production.  A company blog that has been optimized for lead generation should function much the same way.  Each post should be educational and informative so it conveys a sense of thought leadership without giving away the whole story.  Writing your blogs so that they function as a preview of your premium content will increase your chances of generating leads with your content marketing strategy. 

As the new year begins it’s time to take stock of your marketing plan and determine where to focus your time and money in the coming year.  2016 brought about many changes in the way marketers approach content marketing, social media and SEO.  Here we’ve identified some key areas to dedicate resources to in 2017.  A conscious effort towards developing and implementing the marketing strategies outlined in each of the areas below will help you stay ahead of the curve and will heavily influence the success of your inbound marketing campaigns.

The process of getting your website pages to rank highly among search engines is time consuming and there is no one formula to ensure success.  Google’s algorithm is constantly changing to provide consumers the best chance of finding relevant information.  There are always different things being taken into consideration and the weight of certain pieces of information changes constantly.  Each year brings about new aspects of SEO that require additional focus.  Here we’ve outlined a few areas that will carry more weight than in recent years.

While current statistics of the top performing blog posts will show otherwise the rise of the micro blog is beginning to take hold.  In 2015 HubSpot determined that blog posts between 2,250-2,500 words most frequently occupied the top 10 in search results.  Blogs found just outside of the top 10 is where we are seeing a change taking place.  While longer posts create more of an opportunity to influence SEO and Google rankings, shorter more concise content is becoming more attractive to consumers especially through social channels and mobile outlets.