SEO changes at a whirlwind pace and determining the best routes to reach B2B technology buyers can be difficult. Updates occur frequently with sometime vague descriptions on what is needed to improve rankings. Luckily, there are some great changes on the horizon. Here are four of the most important factors for search engine optimization in 2018.
Marketers within B2B industries are beginning to realize the value of adding visual content to their marketing strategy. Tech marketers can have a tough time communicating the value of complex products through written means alone. Visuals can be used to back up this information and can even stand alone in some cases. HubSpot has compiled some telling statistics from several sources and here we’ve outlined what they mean for marketing teams.
Digital marketing has started to take over the budgets of marketing departments in the B2B technology industry and measuring the ROI of that investment can at times be difficult. With so many tools and analytics available it can be most useful to take a higher-level look when evaluating your performance. Here we’ve identified 8 of the most important statistics to track as a part of your digital marketing strategy.
Leaders in the tech industry continue to rely heavily on digital marketing tactics to promote their products and services. In fact, its importance has grown to the point where many large tech firms have created their own proprietary software and made it available for purchase. There are a seemingly infinite number of digital marketing tactics and strategies. Here are 5 that every technology company should employ.
Calls to action, or CTA’s, are an essential component of any inbound marketing strategy. Without them your website visitors may come and go without you ever knowing who they are. In order to convert visitors to leads you must first put an offer in front of them. There are several strategies for making your calls to action more effective, here are a few to get you started.
