Demand Generation Blog

Once you’ve written a quality piece of content your attention should turn immediately to how you’re going to get it in the hands of your target audience.  There are many different channels you can distribute your content through and becoming familiar with your buyer personas will allow you to identify the best way to reach them.  Not everyone consumes content the same way and most people seek out a variety of channels to gather information.  Here we’ve outlined some of the best ways to maximize the impact of your company’s blogs, infographics, videos and premium content.

Every inbound marketer and content writer knows the difficulty of creating informative content that strikes a chord with their target audience.  Simply coming up with a strong title can be an arduous task.  Repurposing dated but still relevant content can be a great time saver and is a great way to breathe life into old posts that didn’t perform up to expectations.  You may have a great article that didn’t take off simply because the timing wasn’t right.  Your audience may have grown since that last time a piece was published.  There are many different reasons for Repurposing content, but how do you go about it?  Here we’ve compiled 5 ways to repurpose your dated blog content.

There continues to be a dramatic shift in how technology buyers educate themselves on new solutions. Once very dependent on sales professionals for the majority of the education process, buyers are now using search techniques, emails, blogs, videos, webinars, and social media for this process.

Account-based marketing is a methodology that is especially effective for technology sales where there is often a long sales cycle, involvement of multiple decision-makers, and/or multiple buying centers.  Best practices for account-based marketing involve multiple strategies including:

Everyone has their own opinion on the future of digital marketing and B2B lead generation.  In order to uncover trends and form an effective marketing strategy you need to take a close look at the numbers.  Here we take a look at some of the most telling statistics from the past 3 years and provide a brief synopsis of what they tell us about the present state and future of B2B marketing.