Demand Generation Blog

When marketing campaigns become less successful and a company becomes stale it may mean it’s time to make an overhaul and rebrand your business.  In other cases an event such as an expansion or merger will bring about the need for a rebranding effort.  While there is a lot of work involved with rebranding a business it can breathe new life into your company and breed a whole new customer base.  A uniform message is extremely important and your mission statement and profiles should be consistent throughout all channels.  Here we’ve outlined some of the most important items to discuss when considering a full scale rebranding initiative.

Pay per click advertising is a great way to reach a specific target audience and catapult your company pages to the top of search results.  When used in conjunction with other inbound marketing techniques paid ads can increase brand awareness, drive website visitors and maximize the exposure of your content. 

Free events, live or electronic, are an excellent way to cultivate and educate prospects for your solutions. Before you decide to hold an event, keep these four basic principles in mind.

Any successful content marketing campaign requires careful planning and attention to detail.  While every campaign will be different there are some key aspects that make up nearly every content marketing strategy.

There have been several changes to Google’s algorithm this year and they have already had a tremendous effect on page rankings.  Hubspot compiled a list of the most impactful changes so far in 2017.  With SEO having such a large impact on inbound marketing efforts, and Google being the world’s leading search engine, it’s important to keep up with the latest changes.  Here is a summary of what is happening in the world of SEO.