Setting a solid social strategy and making a written plan can help your B2B thrive. Follow these steps to get you going in the right direction.
Whether you call it account based, key account or micro-vertical marketing, the overarching premise remains the same:
Trends come and go. What worked 6 months ago may not work today. Keeping up with trends and being able to measure what works for yourself is integral in developing and implementing successful marketing campaigns. Maximizing channel partner’s use of market development funds and having a more hands on approach towards tactics and partnerships appears to be the over-arching theme in channel marketing today. Here we take a look at seven channel marketing trends for 2018 and beyond.
“The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Famous words of wisdom from one Dr. Seuss and extremely relevant in today’s marketing landscape. Technology has transformed the world of marketing perhaps more than any other industry and keeping up with the latest trends and best practices can be a monumental, albeit necessary, task. Here are some of our favorite places to find the latest marketing information, please share yours in the comments below.
Segmenting your email lists will help you to deliver more relevant and targeted content. It can also cut down on unsubscribes as your contacts will only get information that resonates with them. Some of the top ways to segment your email contact lists include:
