Demand Generation Blog

It is most productive to think of inbound marketing as a strategy that connects your brand with potential customers by providing materials and experiences they find useful.

 Using different mediums such as blogs, social networks, eBooks, white papers, videos and podcasts marketers can both entertain and inform their potential customers by providing content they are already searching for. It is no longer good enough to simply provide generic content. Now it is important to address broader topics and create content cluster articles that provide in-depth information related to subjects associated with that broader topic.

Analyzing the endless amount of marketing data coming from internal and external sources to find what works and really matters is a part of everyday life for channel marketers, or at least it should be.  Even with all of the new technology available, gathering information from all channels to give you a scope of the big picture can be a daunting task.  When infused with traditional marketing tactics, marketing automation, inbound marketing and through-channel marketing represent the next level for companies looking to drive growth and collaboration throughout their channel partner communities.

At this point every marketer should be aware of what a backlink is.  Simply put, a backlink is a link to your website from another website.  Search engine algorithms rely heavily on backlinks and any SEO strategy is incomplete without a plan to obtain them.  Many of us spend a significant portion of our day trying to acquire quality ones.  So why are we spending all this time trying to get them and how can we get more?

It’s tough to be a marketer if you don’t enjoy a challenge.  With so many tools available and the ease of connectivity, marketers today face many challenges that were not present until recently. While marketing technology can automate many processes and provide precise analytics, simply learning how to use all of these technologies is a task on its own.  Here we take a look at some of the most common challenges facing marketers today. 

For key accounts that represent substantial potential revenue, building a microsite can be just the thing that differentiates you from the competition.  Microsites can have a tremendous impact on B2B prospects as they are highly personalized and show just how serious you are about doing business with their company.  These sites may only contain a few pages but most visitors will take notice of the effort being made to get their attention.  Fusing account based and inbound marketing allows you to be persistent with key accounts without overwhelming them with excessive phone calls or emails.  That being said, here are some of the most important things to include on your targeted microsites.