Demand Generation Blog

The organic reach of posts to company pages has dropped dramatically across Facebook and LinkedIn over the last year and has changed the way inbound marketers approach social media and content distribution.  Investing more time and money in paid social advertising has become necessary to see the same kind of reach once found through a simple post to a company page.  Assembling a diverse library of content including videos, infographics and microblogs and acquiring the right tools and people to distribute it is necessary to remain relevant.

Channel partner marketing has evolved as technology has changed the way B2B organizations connect with, market, and sell to prospects. Martech is a popular buzzword that essentially encompasses any technology that aides in the marketing process. There are an infinite number of “marketing stacks” that can be assembled and used to carry out campaigns. Finding the right tools and knowing how to implement them is a must for successful channel marketing. Traditional marketing techniques are by no means obsolete. In fact, many new technologies simply optimize our efforts and provide detailed analytics, while others take the art of marketing to a whole new level. Here we’ve gathered descriptions on some of the most effective tools we’ve used for our clients and our own marketing campaigns.

At the core of inbound marketing strategy is your content. Ensuring you have a diverse set of media, concepts and viewpoints is key to the effectiveness, reach and influence of your content. Here’s how to make it happen.

Winn Technology Group, along with several other Sage marketing and technology partners, sponsored the recent Sage Intacct BBC conference.

Distributing content throughout your channel partner community will give them the tools needed to successfully sell your products.  Having a content library and a strategy to go with it that can be implement throughout your channel will take pressure off of your partners and allow them to maximize marketing development and co-op funds.  You’ll also want to create a unified message across your channel, which will help to develop your brand and allow you to optimize your channel marketing efforts through in-depth analysis and A/B testing.