Winn Technology Group, along with several other Sage marketing and technology partners, sponsored the recent Sage Intacct BBC conference.

The primary focus was on helping the reseller partner community build their business via best practices for demand generation.  Several panels covered success stories for demand generation, event marketing and lead generation.

There was a strong message regarding partner advocacy involving developing marketing materials and strategy as well as acquiring the tools to implement and analyze their efforts. 

Event preparation, planning, promotion and follow-up were stressed as a means to generate awareness, drive registrations and get the most value out of marketing events.

It’s obvious from this event that Sage Intacct continues to be the leader in cloud-based accounting software with accolades coming from Gartner as a visionary in Magic Quadrant for Cloud Core Financial Management Application Suites and from G2 Crowd as a leader in the latest G2 Crowd Accounting Software Report.

Afterburner led a great session outlining ways to accelerate individual and team performance by connecting strategy to execution throughout an organization.

We made some great connections, enjoyed some incredible food and uncovered several opportunities for partnerships and future business.

We also held a raffle for those that visited our booth.  The winner was a representative from Porte Brown who won a free marketing campaign and an Apple Iwatch!  Congratulations!

Thank You to Sage Intacct and all of the attendees for a great event!