Channel partner marketing has evolved as technology has changed the way B2B organizations connect with, market, and sell to prospects. Martech is a popular buzzword that essentially encompasses any technology that aides in the marketing process. There are an infinite number of “marketing stacks” that can be assembled and used to carry out campaigns. Finding the right tools and knowing how to implement them is a must for successful channel marketing. Traditional marketing techniques are by no means obsolete. In fact, many new technologies simply optimize our efforts and provide detailed analytics, while others take the art of marketing to a whole new level. Here we’ve gathered descriptions on some of the most effective tools we’ve used for our clients and our own marketing campaigns.

HubSpot:

Build and Modify Your Website Without IT

Drag and drop your way to polished web pages, blog posts, landing pages, and email templates. Editing your content and modifying your designs is just as simple. And you’ll be ready for visitors from any device because your templates are responsive out of the box.

Get Your Content in Front of the Right People

Blog post blueprints help you publish relevant content without the hassle of formatting. Then get your content seen in search and social by using real-time SEO suggestions, posting to social at the optimal time, and by sharing your content with the right influencers and followers.

Drive More Traffic to Key Landing Pages

Design calls-to-action your visitors can’t help but click and personalize messaging based on location, traffic source, device, persona, and more – no coding required.

Convert More Visitors Into Qualified Leads

Launch professional-looking landing pages in seconds without relying on a web developer, attach a form with a single click, and run A/B tests to increase conversions over time.

Turn Leads Into Customers With Less Effort

Give each lead a personalized path to purchase. With drip campaigns, you can queue up a series of emails that give leads everything they need to become paying customers. And every interaction with your content can trigger the perfect follow-up or next step automatically.

Track Customers and Report Your Impact on the Bottom Line

Connect with HubSpot CRM or Salesforce to automatically record and organize every interaction customers have with your brand. Use this data to confidently report on how each marketing campaign and asset contributes to sales.

Execute your inbound strategy. Prove your ROI.

SharpSpring:

Behavioral-Based Email Automation

Put an end to “email blasts” and start conversations that lead to conversions. Go beyond the functionality of traditional email service providers (ESPs) with “after-the-click” tracking for truly personal messaging. Send every lead just the right information at critical points in their unique buying process. Notify salespeople to act at just the right time.

Dynamic Forms Built for Conversion

Build, customize and reorder fields effortlessly with the sleek drag-and-drop editor. Our dynamic forms autocomplete fields for known visitors to improve conversion and look great on any site with custom CSS. You can even map fields from 3rd-party and native forms.

Engage Leads at Critical Points

Our powerful, easy-to-use visual workflow builder simplifies marketing automation. Use branching logic to engage leads at critical points in their unique buying journeys. Customizable buyer personas make targeted messaging easy. Receive a list of each day’s hottest leads right to your inbox, and act at just the right time to convert them to sales.  Identify hot prospects with lead scoring based on engagement, page tracking, fit and more. Widen your funnel with powerful tools built to convert leads to sales.

VisitorID Identifies More Leads

Identifying 2x as many visitors to your site is just the beginning. Use behavioral-based tracking to truly understand what motivates each click. Receive a list of the day’s hottest leads right to your inbox and act at just the right time to convert to sales.

Built-in and 3rd-Party CRM

Track opportunities from creation to close with a bird’s eye view of your pipeline. Create custom deal stages, fields, filters and more to manage your unique sales process. Of course, you can always two-way sync data between SharpSpring and your 3rd-party CRM of choice.

Landing Pages That Convert

Build powerful landing pages and landing page funnels that transform visitors into leads. Drive more conversions with dynamic web content that changes based on visitors’ interests and attributes. Create pages with a sleek WYSIWYG interface and point and click components. Deliver results quickly without coding or a developer, and without touching your website.

Get Blogging in Minutes

Launch a blog in no time flat with a convenient blog builder that allows you to manage and publish posts with ease. Extend the reach of your content with RSS email syndication that automatically sends new posts to a list at preset intervals, and a built in widget that makes it easy for visitors to share your content on social media.

Cut Through the Noise

Make key decisions with accurate and relevant data. Slice and dice powerful metrics into customized reports. Understand end-to-end ROI and share key information with your team, clients and customers.

Connected and Flexible

Connect to hundreds of 3rd-party software providers with the SharpSpring APIs and Zapier integration. Truly make SharpSpring your own by rebranding emails, notifications, reports and even the app itself. Rest assured your data is safe on our encrypted, secure and scalable platform.

Fully Integrated Social Media Management

Go beyond publishing and monitoring, and turn social interactions into meaningful conversations that generate sales. SharpSpring Social offers features you expect from a social management solution, plus powerful conversion tools you can only get with fully-integrated marketing automation. Trigger automations and lead scoring rules based on social interactions. Measure end-to-end ROI of integrated marketing campaigns.

Publicity AI:

SEO Managers

Instantly analyze competition for any keyword and automate the tedious task of white-hat link acquisition.

Marketing Executives

Put a dozen marketing professionals to work today for less than the fully-loaded salary of one.

Publicity.ai offers a revolutionary SEO platform that uses cloud-based AI software to provide market insights that go deeper than traditional SEO data providers. This effectively allows non-technical users to plan data-driven campaigns in seconds, by analyzing competition and risk in real-time to generate the perfect SEO plan for your business. Experience the freedom to implement any recommended campaign through PubNet™, our network of talented and professional PR specialists, working to acquire the exact publicity-based backlinks that will skyrocket your organic search rankings. These publicity-based backlinks are the most important factor in increasing rankings on search engines like Google and Bing. By acquiring natural backlinks consistently and from trusted domains, your website can now rank for all your target keywords.

Publicity.ai is the only white-hat SEO solution that can consistently earn high quality organic backlinks at any scale required to win your campaign. Your monthly cost is directly proportional to the exact number of publicity-based backlinks we earn for you. Guaranteed.

Hoovers:

Better Leads, Better Results

Acquiring new customers is challenging enough without worrying about your list quality. With D&B Hoovers, you can create customized prospect lists that precisely match your target audience.

That means whether you’re looking for doctors in Detroit that have been in business for 10+ years, or suppliers in Los Angeles with more than $2 million in annual revenue, you can use D&B Hoovers to find the best prospects for your campaigns.

With more than 80 million companies and 85 million contacts in the D&B Hoovers database, we can help you create accurate, effective lists for your next email, direct mail, or sales campaigns. You can update and reuse the lists as many times as you want, with a choice of more than 175 filtering criteria, including: company revenue, industry, location, number of employees, decision maker titles, job function, and much more.

LeadGrabber:

Captures Online Contacts

Online Directories, Professional and Social networking sites are rich sources of high-quality business leads. LeadGrabber extracts contact information from these websites in a single click. It grabs the name, job title, email address, company, phone, etc. and stores in a spreadsheet format.

Fills Missing Email, Phone

Contacts found online typically lack business email addresses and phone numbers. LeadGrabber appends missing email ids and phone numbers for you, so you can start prospecting immediately! The software finds this data using real-time searches on the Internet.

Exports to CRM / ATS

LeadGrabber directly transfers prospect lists to Salesforce.com, PCRecruiter (PCR), ACT!, Excel and Outlook. Also supports CSV format for automatic export of contacts to Bullhorn, Lotus Organizer, Jigsaw etc.

DiscoverOrg:

Find

Find more prospects that look like your best customers and instantly expand your insights into decision-makers and key stakeholders with in-depth company, contact, technology, and buying intent data - contextualized with the best org charts in the industry.

Connect

Make every call and email count. Boost connect rates and responses by giving your SDR and marketing teams access to the most accurate source of verified direct-dial phone numbers and verified email addresses. Don’t let bad and incomplete data undermine the results of marketing campaigns and outbound prospecting.

Sell

Improve the quality of sales and marketing conversations with predictive and actionable intelligence. Enable timely and compelling dialog at multiple levels within an organization. Alert your team to opportunities signaled by planned investments, personnel changes, and predictive purchase intent data fueled by online buyer research.

Winn Demand Center:

A proprietary web-based platform, the Demand Center optimizes the management and reporting of marketing campaigns. The Demand Center is a single, shared platform for campaign execution covering outbound, inbound and e-marketing services that is utilized for both direct and channel sales.

Global Marketing Portal

The Demand Center provides 24/7 online access to client campaigns with dashboard reporting and analysis. Clients may view and download lead lists, lead profiles, database dispositions and call analyses. Clients have access to all deliverables (leads, registrations, etc.) and can filter by name, date range, score, functional area, status disposition, and data segment.

Access to the portal is password protected and based on the hierarchy determined by the client with roll-up reports that show global, regional, country, state and/or individual campaigns.

WinnMail:

WinnMail is Winn Technology Group's proprietary email marketing tool designed to boost the productivity of demand generation campaigns. WinnMail allows us to conduct an email marketing campaign to a list of your prospects and provide high–level reporting that includes:

• Open rates

• Click-through rates

• Opt-out tracking

• Soft and hard bounces

WinnMail is an integrated piece of our Demand Center automation platform, and all response data is tracked in real-time and is populated in the project dashboard automatically for immediate follow-up.

Most importantly, integrating WinnMail into any Demand Generation campaign is the best way to optimize your marketing budget. We can augment email activity with landing pages and microsites to enhance the experience, and provide initial qualification as well as post-click follow up. The best success can be derived from integrating email communications with our outbound activity, to enhance the relationship development and move prospects along the sales pipeline.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.