When we treat our prospects as part of a faceless mass and fail to identify them as individuals of great value our marketing becomes ineffective. If we consider the number of ads we are typically exposed to every day it numbers in the thousands. If your marketing content is not personalized for each individual prospect it will fall by the wayside and be lost in that sea of thousands of ads.
Maybe you are asking yourself what a pillar page is and why you need one? It may or may not be news to you but search behaviors are changing. With the evolution of machine learning and virtual assistants the way we conduct searches is becoming more conversational rather than searching terms and broken phrases. In response to this shift in search behavior search algorithms are being taught to recognize a searcher’s intent. Consider the following example: Perhaps you have used the following; ”good hikes” as a search term but recently you typed in “What are the best hikes in Portland, Oregon? Now Google, Bing and other search engines will look for the results that best answer your question rather than the results that offer the most relevant keywords. This shift is creating a shift in the types of landing pages and the shift to a different type of page organization. This article will explore the concept and organization of pillar pages and how they can help your marketing strategy.
Engagement is the name of the game when it comes to social media marketing. Without it your posts will have little to no authority or reach. So, what makes a social media post engaging?
Following up with prospects and leads has become an art form but is still a vastly underused practice in sales and marketing. Inbound marketing strategy revolves around drawing customers in, but direct outreach is still important. There are many situations that require prompt and continuous follow up. In addition, there are more ways than ever to reach out to your potential clients. Here we explore several common follow up situations you’ll come across with your prospects as well as how and when to reach out to them.
The financial services industry has had its own digital transformation which has slowed their transition to a primarily digital marketing model. As companies begin to adapt, there are several marketing trends that have taken over the financial space. Here we examine 5 of the most important.
