Savvy marketers have realized the significance and impact that video can have on an inbound marketing strategy, however, it is equally important that your written blogs remain informative, educational and cover a diverse set of topics. Even your video posts should include either a written summary or complete transcript to create intrigue and encourage your followers to click.
Sales and marketing team rivalries can hurt your bottom line. Making sure your sales team and your marketing team are getting along and working together is key in making sure that leads become clients. Here are some helpful ways to make sure your sales and marketing teams are in sync with each other.
The point of attending a job fair as a vendor is to meet lots of great potential employees and get the best ones interested in you! Making sure your company stands out and makes an impression is key if you want to wow top sought candidates and make them want to work for your company. Here are a few great ways you can make a lasting impression:
According to several estimates the expectation is that spending on marketing automation software will hit $32 billion by the end of the year and continue to increase for the next several years. The primary drivers of this growth are more sophisticated tools and the many technological improvements that are occurring with machine learning, chatbots and analytics. Here are four trends to keep an eye on as the year progresses.
The success of your channel partner programs relies greatly on your partners themselves. You can do everything in your power to support your channel partners, but if they’re a bad fit, the relationship will never work. This places great importance on identifying and then onboarding partners that have significant revenue potential and a desire for a long-term affiliation.
