With an industry that changes as rapidly as marketing does, it is important to keep up to date with new technology, trends and techniques. As in most lines of business continued reading and research is essential. Here we’ve identified 10 must read blogs for today’s marketer.
HubSpot Marketing Blog
The HubSpot Marketing Blog covers a wide range of topics that aim to provide insights on the world of inbound marketing. They have dozens of templates for landing pages, eBooks and infographics as well as information for optimizing your inbound campaigns.
SiriusDecisions’ SiriusPerspectives Blog
“The SiriusPerspectives® blog features cutting-edge content focused on hot topics for b-to-b executives, new data findings and best practices in b-to-b sales, marketing and product.” SiriusDecisions has long been an authority on the world of B2B marketing and their blogs continue to provide valuable tips on strategy and growth.
SharpSpring
“SharpSpring is a cloud-based marketing automation platform for marketing agencies and small to mid-sized businesses that rivals top competitors with its features, functionalities and performance. SharpSpring is among the most flexible platforms on the market, offering native or third-party CRM integration, universal CMS compatibility, and additional integrations with hundreds of applications. With SharpSpring, you can monitor every lead that comes in and analyze all of your data for a full picture of end-to-end ROI.”
Hootesuite
“Hootsuite is the most widely used social media management platform. We have 16+ million customers and are recognized as a leader in social media management by Forrester, one of the most influential research and advisory firms in the world. Our battle-tested technology, extensive ecosystem, and social DNA help organizations create human connections at scale.”
Content Marketing Institute
“Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling.”
Social Media Examiner
“The world’s largest social media marketing resource, Social Media Examiner helps millions of businesses discover how to best use social media to connect with customers, drive traffic, generate awareness and increase sales.”
American Marketing Association
“With content coming from unrivaled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketer are expected to provide both solutions for today and solutions for tomorrow.”
Forrester Blogs
“Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.”
SEMrush
“SEMrush started out in 2008 as a small group of SEO and IT specialists united by one mission — to make online competition fair and transparent, with equal opportunities for everyone. After seven years of trailblazing experiments and constant progress, we've grown into the world's leading competitive research service for online marketing. Having traveled the path from a small startup to a big international company, we at SEMrush are still loyal to the fundamental values that got us to where we are now — adapting to change over following a strict plan and always placing individuals over processes.”
The Moz Blog
“The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.” Moz covers all things SEO and can serve as a significant resource for beginners to experts. Their Whiteboard Friday video posts provide detailed and illustrated insights into the latest in SEO trends and strategy.
Don’t forget the Winn Demand Blog!