Tradeshows can be a great way to make a lasting impression on potential future customers and gather amazing new leads. If you want to come back from a tradeshow with results then you will want to review these tips for how to make the most out of your next tradeshow event.

Know precisely what you want out of it

Before you sign up for any tradeshow ask yourself and your team “What are we trying to accomplish?” are you going to hire employees, generate leads, create customer relationships or raise brand awareness?

Stand up and be counted

Many exhibitor staff sit down behind a table. Get out front with the people. Push the table back against the booth wall if you have a table and stand up and be ready to interact. Don’t be caught sitting. You can rest after the event.

Stand out

 At tradeshows try to grab a good location. Make it stand out even more by using bright or unique color schemes. You can give away a unique product or gift but only give it to those who are qualified to buy or who agree to schedule an appointment. Make it special.

Know your key questions

Track all of the questions that you get asked and summarize the answers for everyone who works at the booth or meeting rooms so they will be prepared to answer any questions that arise.

Point out your coolest feature

Cool features grab people’s attention. Think of it this way. When you walk through a tradeshow with 100 different booths, every one of them promises to help you sell more and save money, don’t they? But when you go home what do you tell your spouse about? You talk about the booth or presenter with the coolest features. Cool features grab attention, that’s why you go to a tradeshow-to see what is new, what is better and what is the coolest new development.

Be Assertive, Not Aggressive

Assertive people are willing to introduce themselves to anybody who walks by while an aggressive person is someone who won’t let them leave and won’t let them get a word in edgewise. If you make a potential client uncomfortable immediately after meeting them, they will not want to work with you.

Divert the River

Have your staff stand out in the traffic flow and help move people toward your booth if the event is especially crowded. This is a simple but effective way to divert traffic closer to your booth and keep the event flowing nicely.

Be Pleasantly Persistent

Don’t be overly aggressive when persuing leads you received from the tradeshow, but don’t leave them in the dark either. The balance of the follow up is key to keeping them interested and not scaring them away.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.