Memorial Day is so much more than a 3 day holiday weekend to be celebrated with get together’s and BBQs. While the festivities are fun, Memorial Day is a time to remember the men and women that have sacrificed their lives for our country. Here are a few facts about Memorial Day that you may not have known.
Having a limited marketing budget used to mean you had a limited marketing reach. However, in the age of digital marketing, things are different. Social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn can be used to market without spending a ton. If you already use social media regularly, you can use those skills to help market your company.
The primary trends within channel marketing circles are for companies to be more involved with their channel communities and to provide better sales and marketing support. Partners tend to be more engaged and successful when companies take an active role in supporting their efforts.
With so much competition in the technology industry, brand awareness has taken on an even more important role in the growth of B2B organizations. Trends in customer experience, company culture and marketing strategy need to be followed closely and implemented across your organization in order to grow and increase market share.
Timely follow ups and lead nurturing are instrumental in establishing a healthy sales and marketing pipeline. Knowing your prospects preferred method of communication and nurturing leads with a multi-channel approach will ensure the efforts made to get them in your funnel will not go to waste.
