Did you know that more than 2 million blogs are written every day? With that much content being written and regurgitated, it’s hard to know where to start when it comes to writing original content of your own. Whether you are just starting out your business blog, or looking for a way to make it better and more cohesive, here is a brief how to for blogging with the purpose of content marketing.
It goes without saying that Teleprospecting has changed with the broadening of the digital world. People are on their phones more than ever, but less interested in conversing on the phone. With the increased difficulty in Teleprospecting in recent years, it is important to make sure your campaign is well thought out and targeted for your desired outcome. Here are a few ways to make sure your campaign is successful.
Channel partner management is all about aligning products, sales and marketing to create a strong channel community that drives business, delights customers and provides value to all parties. Channel partners can be a tremendous asset, enabling your company to reach niche markets while acting as an extension of your internal sales team. This relationship only works when each aspect is aligned and partners receive the support needed to make sales.
Star Wars is one of the most successful franchises of all time and puts on full display what it takes to reach a wide audience and build a loyal following. While they may have a much bigger marketing budget than your typical B2B technology firm, there are many lessons we can learn from their success.



