Having a limited marketing budget used to mean you had a limited marketing reach. However, in the age of digital marketing, things are different. Social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn can be used to market without spending a ton. If you already use social media regularly, you can use those skills to help market your company.

Reach

If you already use social media regularly, then the chances are that you have an established audience. This audience may currently consist of friends, family, and business contacts. This is a great way to share your company’s page and build a following that already knows you and trusts you. 

Content

Since you’re already fluent in social media channels, you know what kind of content is shared and enjoyed. Use your knowledge and enjoyed style to create the voice of the content you will be sharing from your business page. Having a cohesive and relatable voice for your content is vital to gain and keep followers on any social network.

Stick With What You Know

If you aren’t actively using a social media site for yourself, it may not be a good idea to dive in head first and start using it for your business. Getting to know the site under your name before branching out is always a good idea, so your company page looks savvy from the start.

Be Social

The whole point of using social media is to be social! Give your brand the same type of outgoing online personality that you’ve given yourself. Each networking site is different in terms of social etiquette, but each also allows you to reach potential customers on a person to person level and let them get to know your brand at face value.

Be Useful

Your followers are going to turn to you for answers in your field, and when they do, always lend a helping hand. When you build a trusting relationship, you quickly become the subject of referrals and the first company they’ll turn to when they need to make a purchase.

Ask For Help

If you come across an issue or don’t quite know what you’re doing, don’t be afraid to ask for help. There are plenty of forums to seek out advice online as well as reaching out to a professional. Here at Winn Technology Group, we specialize in digital marketing and would love to lend a hand.