Any successful business became so by being able to, first and foremost, research effectively and respond diligently to the changes, direction and trajectory of its various KPI’s (key performance indicators) which measure success, failure and profits. In marketing, having the ability to track and monitor your progress can make or break a company’s balance sheet. As creating strong pipelines of sales qualified leads is what keeps the lights on at the end of the day.
There are several reasons why a B2B company would decide to carry out a full-scale rebranding effort. Perhaps there was a merger, acquisition or conflict, or maybe your brand has just become stale. Regardless of the reason, there are several things to consider when attempting to carry out a successful rebranding.
Email is an important tool to an overall marketing strategy and can still be highly effective if implemented properly. Email is no longer just a numbers game. Detailed personalization, eye-catching subject lines and valuable content are all necessary ingredients to an effective email campaign. When looking at your email strategy as a whole, there are ten questions to consider.
Keeping your social pages fresh and filled with engaging content can be a difficult task. Establishing a social media calendar that provides guidelines for each post will ensure your social posts have an impact. Here we’ve put together 15 post ideas to include in your social media calendar for 2019.
Here at the Winn Demand Blog we cover a variety of marketing topics aimed at the B2B technology space. From channel marketing to social media, we’ve encompassed nearly everything from the traditional to the digital. Here are a few of our favorite blog posts from 2018.
