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The field of medical technology has grown exponentially over the last decade with new companies, devices and software popping up on a seemingly daily basis. This creates a very competitive landscape where companies need significant marketing efforts to bring attention to their solutions.
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A content marketing strategy cannot thrive on written blogs alone. Even long form content is slowly moving out of favor. Keeping your content strategy fresh and dynamic requires using different types of media and creative personalization.
Valentine’s Day is just a day away and has become a very popular holiday for romantics. Some people spend the day going out to dinner or taking a romantic trip with their loved one. Couples exchange gifts and in schools with younger children they have parties and exchange cards and candy. The average American will spend close to $150 on their significant other or spouse alone. Valentine’s Day has not always been about candy and flowers but has a very gloomy history. Here are some interesting facts about valentine's day that we hope you will enjoy.
Account-based marketing is the most efficient way of breaking through to highly targeted companies and contacts. Rather than casting a wide net across a particular industry or vertical, account-based marketing is a strategy best used on a small subset of your most desirable accounts. Here we present a high-level overview of how to organize and implement your efforts.
True leaders in the B2B marketing realm recognize the necessity to always be learning. In an industry that changes so quickly it takes a consistent learning regiment to remain on top. While many marketers spend the majority of their time on strategy and implementation, continued education is what separates the leaders from the followers. Here we outline seven ways to sharpen your B2B marketing skills.
