Demand Generation Blog

Social media marketing in the digital age is a huge component when it comes to reaching your target audience. When it comes to executing a flawless social media marketing plan, an audit of what you currently have is vital. Taking note of what you are currently doing and indicating what is and what is not working is an important part of creating a solid strategy moving forward. If you aren’t marketing or tech savvy you are probably wondering what a social media audit is.  A social media audit is a series of steps taken to evaluate and optimize a business's social media profiles and strategies. Performing a social media audit can help a businesses stay on top of their online presence.

In many cases companies spend the majority of their resources on larger channel partners as they often have the reach and bandwidth to sustain a large volume of sales.  While this may be true, there is a major opportunity in focusing on your small to mid-sized partners.  In many cases these types of companies will make up the majority of your channel community.  Focusing a larger amount of resources toward these partners can help to engage them, allowing you to maximize your channel revenue. 

When it comes to effective marketing in the 21^st century, many companies are infusing fun into their efforts to reach a broader audience. Having fun in marketing works to grab attention, inspire excitement about a brand and bring out a more human side in a brand.

Personalization has become an essential part of marketing strategy and the more specific you can be without making a prospect uncomfortable, the better.  Being able to tailor outreach campaigns and individual conversations to the pain points and personality of your contacts will make your marketing efforts more effective and efficient.  In order to do this, you need to learn about your prospects and customers.

Social media can be an invaluable tool when it comes to digital marketing strategies if it is used properly. Here we have outlined 4 mistakes you may be making while using social media to gain business, and how to correct them.