Here at the Winn Demand Blog we cover a variety of marketing topics aimed at the B2B technology space.  From channel marketing to social media, we’ve encompassed nearly everything from the traditional to the digital.   Here are a few of our favorite blog posts from 2018.

Next Level Channel Marketing Strategy

If your channel partner's sales have become stagnant and are in need of a boost it may be an issue of finding better ways to support them. A focus on providing your partners the right tools to succeed can be the difference. Here we explore some tactics to take your channel marketing to the next level.

5 Effective B2B Digital Marketing Strategies

The line between B2C and B2B marketing has been blurred with customer centric marketing practices taking hold and a greater focus on the human element.  There are however, several key strategies that B2B organizations must utilize in order to ensure successful digital marketing campaigns.

A Simple Formula For Social Media Marketing Success

Social media marketing continues to evolve as preferences and algorithms change and shape our approach to reaching our audience.  Storytelling posts communicated through the means of microblogs and videos have started to dominate social media platforms.  Paid advertising and engaging with customers have become necessary ingredients to an effective social media marketing plan.  Trying to figure out what works and what doesn’t through experimentation and A/B testing can be exhausting and at times ineffective.

Creating Email Content That Converts

There are many different avenues marketers can take to enhance email conversion, but which are the most effective?  Email marketing remains one of the best ways to nurture current prospects and attract new customers.  Here we break down some of the top ways to increase your email conversions.

What Should B2B Technology Marketers Read?

“The more that you read, the more things you will know. The more that you learn, the more places you'll go.”  Famous words of wisdom from one Dr. Seuss and extremely relevant in today’s marketing landscape.  Technology has transformed the world of marketing perhaps more than any other industry and keeping up with the latest trends and best practices can be a monumental, albeit necessary, task.

5 Keys To A Customer-Centric Marketing Approach

In order for a customer centricity to become a reality, you must first transform the culture of your organization.  Most mission statements include something surrounding the idea of customer satisfaction, but few organizations truly know how to put the customer first.  Loyal and repeat customers are at the core of business success.

SEO And Search Marketing Trends 2019

The world of SEO is constantly evolving as algorithms, technology and consumer behavior continue to change.  While it may seem obvious, the first thing you’re going to need in order to rank in search engines is content.  Simply stated, if you’re not consistently creating content, you have no SEO strategy.  Content is the reason for SEO and regardless of your target market search engines need pages to crawl if you ever expect to be found online.  Now that we’ve got that out of the way, here are some key trends to help shape your SEO strategy for 2019.