--- title: What Should B2B Technology Marketers Read? description: “The more that you read, the more things you will know. The more that you learn, the more places you'll go.” Famous words of wisdom from one Dr. Seuss and extremely relevant in today’s marketing landscape. Technology has transformed the world of marketing perhaps more than any other industry image: https://blog.winntech.net/hubfs/dog-734689_640.jpg --- [**](https://www.facebook.com/winntechnology/)[**](https://twitter.com/winntechnology)[**](https://www.linkedin.com/company/winn-technology-group) ** [800-444-5622](tel:1-800-444-5622) [![Winn-Logo-Digital-2017.png](https://blog.winntech.net/hs-fs/hubfs/Winn-Logo-Digital-2017.png?width=215&name=Winn-Logo-Digital-2017.png "Winn-Logo-Digital-2017.png")](https://www.winntech.net) - [Home](https://248984-hs-sites-com.sandbox.hs-sites.com/demand-generation-and-creation-marketing) - Services - [Demand Creation](https://www.winntech.net/demand-creation-solutions) - [Account-Based Marketing](https://www.winntech.net/account-based-marketing) - [Inbound Marketing](https://www.winntech.net/inbound-marketing) - [Lead Nurturing](https://www.winntech.net/lead-nurturing) - [Channel Marketing](https://www.winntech.net/channel-marketing) - [Event Marketing](https://www.winntech.net/event-marketing) - [Database Marketing](https://www.winntech.net/database-marketing) - [Inbound Response](https://www.winntech.net/inbound-reponse) - [Core Verticals](https://www.winntech.net/marketing-services-it-financial-healthcare) - [Demand Center](https://www.winntech.net/demand-center-automation-channel-direct-sales) - [About](https://www.winntech.net/about-winn-technology-group) - [News](https://blog.winntech.net/news) - [Leadership Team](https://www.winntech.net/leadership-team) - [Community Commitment](https://www.winntech.net/community-commitment) - [Partners](https://www.winntech.net/partners) - [Careers](https://www.winntech.net/careers) - [Resources](https://www.winntech.net/demand-generation-resources) - [Contact](https://www.winntech.net/contact-winn-technology-group) - [Blog](https://blog.winntech.net/winn-demand-blog) [![GET A QUOTE](https://no-cache.hubspot.com/cta/default/248984/70155082-2382-47ea-be63-11fb663c6f10.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/70155082-2382-47ea-be63-11fb663c6f10) # Demand Generation Blog ### Never miss an update! Subscribe to our blog. # What Should B2B Technology Marketers Read? Posted by [Michael Auer](https://blog.winntech.net/winn-demand-blog/author/michael-auer) on May 22, 2018 11:39:59 AM - [Tweet](https://twitter.com/share) ![What Should B2B Tech Marketers Read?](https://blog.winntech.net/hs-fs/hubfs/dog-734689_640.jpg?width=300&name=dog-734689_640.jpg)“The more that you read, the more things you will know. The more that you learn, the more places you'll go.”  Famous words of wisdom from one Dr. Seuss and extremely relevant in today’s marketing landscape.  Technology has transformed the world of marketing perhaps more than any other industry and keeping up with the latest trends and best practices can be a monumental, albeit necessary, task.  Here are some of our favorite places to find the latest marketing information, please share yours in the comments below. ### [HubSpot Marketing Blog](https://blog.hubspot.com/marketing) The HubSpot Marketing Blog covers a wide range of topics that aim to provide insights on the world of [inbound marketing](https://www.winntech.net/inbound-marketing).  They have dozens of templates for landing pages, eBooks and infographics as well as information for optimizing your inbound campaigns. ### [SiriusDecisions’ SiriusPerspectives Blog](https://www.siriusdecisions.com/blog) “The SiriusPerspectives® blog features cutting-edge content focused on hot topics for b-to-b executives, new data findings and best practices in b-to-b sales, marketing and product.”  SiriusDecisions has long been an authority on the world of B2B marketing and their blogs continue to provide valuable tips on strategy and growth. ### [Forrester Blogs](https://go.forrester.com/blogs/) “Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop customer-obsessed strategies that drive growth. Forrester’s unique insights are grounded in annual surveys of more than 675,000 consumers and business leaders worldwide, rigorous and objective methodologies, and the shared wisdom of our most innovative clients. Through proprietary research, data, custom consulting, exclusive executive peer groups, and events, the Forrester experience is about a singular and powerful purpose: to challenge the thinking of our clients to help them lead change in their organizations.” ### [The Moz Blog](https://moz.com/blog) “The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills.”  Moz covers all things SEO and can serve as a significant resource for beginners to experts.  Their Whiteboard Friday video posts provide detailed and illustrated insights into the latest in SEO trends and strategy.  ### [Winn Demand Generation Blog](https://blog.winntech.net/winn-demand-blog) The Winn Demand Generation Blog covers topics surrounding inbound, outbound and channel marketing.  Not only do our prospects and clients benefit from our blog, our team takes every opportunity to learn from each other.  Continuously sharpening your skills is a necessary practice and your coworkers may be just the ones to provide the tools to do so.  While we certainly value and encourage you to read the Winn Demand Blog, the moral of this story is to read your own company blog.  This will help keep you up to date on the content, messaging and products your company is promoting as well as the direction your company is headed. ### Books! Yes, they still make books!  Even as attention spans continue to shrink and there being an enormous amount of online content available, there is still value in picking up a book.  Inbound Marketing: Get Found Using Google, Social Media, and Blogs by Brian Halligan and Dharmesh Shah is a must read for the modern marketer.  Books that put you in the right mindset including The Fred Factor, The Four Agreements and The Secret can help you manage stress and improve productivity.  The point is, pick up a book every once in a while, it can only help.  If you must, you can find an electronic or audio book version of just about anything these days. Founded in 1990, [Winn Technology Group](https://www.winntech.net/) is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.[![LEARN MORE](https://no-cache.hubspot.com/cta/default/248984/2fedbccf-bc7c-410c-bc64-8dba77795d7d.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/2fedbccf-bc7c-410c-bc64-8dba77795d7d) Topics: [Marketing](https://blog.winntech.net/winn-demand-blog/topic/marketing), [Inbound Marketing](https://blog.winntech.net/winn-demand-blog/topic/inbound-marketing) [![Free Inbound Marketing Assessment CLICK HERE](https://no-cache.hubspot.com/cta/default/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/7885f1ce-b7c1-4675-b6f4-fd5fb35b2250) ### Recent Posts ### Posts by Topic - [Marketing (221)](https://blog.winntech.net/winn-demand-blog/topic/marketing) - [Inbound Marketing (188)](https://blog.winntech.net/winn-demand-blog/topic/inbound-marketing) - [Digital Marketing (100)](https://blog.winntech.net/winn-demand-blog/topic/digital-marketing) - [Social Media (72)](https://blog.winntech.net/winn-demand-blog/topic/social-media) - [Channel Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/channel-marketing) - [Growth Marketing (63)](https://blog.winntech.net/winn-demand-blog/topic/growth-marketing) - [Event Marketing (43)](https://blog.winntech.net/winn-demand-blog/topic/event-marketing) - [Email Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/email-marketing) - [Multi-Channel Marketing (30)](https://blog.winntech.net/winn-demand-blog/topic/multi-channel-marketing) - [SEO (28)](https://blog.winntech.net/winn-demand-blog/topic/seo) - [Teleprospecting (27)](https://blog.winntech.net/winn-demand-blog/topic/teleprospecting) - [Account Based Marketing (26)](https://blog.winntech.net/winn-demand-blog/topic/account-based-marketing) - [Lead Nurturing (24)](https://blog.winntech.net/winn-demand-blog/topic/lead-nurturing) - [Lead Generation (21)](https://blog.winntech.net/winn-demand-blog/topic/lead-generation) - [Branding (20)](https://blog.winntech.net/winn-demand-blog/topic/branding) - [Demand Generation (10)](https://blog.winntech.net/winn-demand-blog/topic/demand-generation) - [Marketing Automation (10)](https://blog.winntech.net/winn-demand-blog/topic/marketing-automation) - [Trade Shows (10)](https://blog.winntech.net/winn-demand-blog/topic/trade-shows) - [Live Touch (7)](https://blog.winntech.net/winn-demand-blog/topic/live-touch) - [Video (6)](https://blog.winntech.net/winn-demand-blog/topic/video) - [Medtech (5)](https://blog.winntech.net/winn-demand-blog/topic/medtech) - [Pay Per Click (5)](https://blog.winntech.net/winn-demand-blog/topic/pay-per-click) - [Business Process Outsourcing (2)](https://blog.winntech.net/winn-demand-blog/topic/business-process-outsourcing) - [Sales (2)](https://blog.winntech.net/winn-demand-blog/topic/sales) - [AQLs (1)](https://blog.winntech.net/winn-demand-blog/topic/aqls) - [News Release (1)](https://blog.winntech.net/winn-demand-blog/topic/news-release) - [Product Support (1)](https://blog.winntech.net/winn-demand-blog/topic/product-support) [see all](https://blog.winntech.net/winn-demand-blog/what-should-b2b-tech-marketers-read#) [![LEARN MORE](https://no-cache.hubspot.com/cta/default/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/72ea06aa-eb5a-47db-81c2-65c508088e3a) [** ** ](https://www.facebook.com/winntechnology/) [** ** ](https://twitter.com/winntechnology) [** ** ](https://www.linkedin.com/company/winn-technology-group) [Privacy Policy](https://www.winntech.net/privacy-policy) 523 Palm Harbor Blvd. Palm Harbor, FL, 34683 800-444-5622 [info@winntech.net](mailto:info@winntech.net) © 2026 Winn Technology Group [Template By Brand Builder Solutions](https://www.brandbuildersolutions.com/)