When using videos for marketing purposes you want to make the most of your time and investment. When we talk about enhancing video content, we are mainly talking about how to maximize the time and money spent for this content. Here are a few tips on how to do this and effectively reach your audience without losing them in the process.
I think we can all agree that we’re hoping for a far more fruitful fall season than that of the spring of 2020. As we continue to adjust to the sweeping changes in our work and personal lives, it’s important to keep a sense of humor and appreciate the world around us. Here we’ve gathered some fall fun facts for 2020 to help get you excited for the cooler months ahead.
Engaging your audience and building relationships is the name of the game when it comes to social media marketing, but there is a difference between creating meaningful engagement and simply accumulating vanity metrics. Building real relationships and gathering business intelligence should be the aim of your engagements. Here are just a few social media post ideas that will help to drive meaningful engagement.
While consumer marketing dominates the headlines during the holidays, there is still room for B2B organizations to capitalize on the holiday season. Being helpful and showing appreciation can humanize your brand and make your company memorable. Here are five ideas to help inspire your B2B holiday marketing campaigns.
Outsourcing marketing campaigns can come with a degree of uncertainty, but it is important to know what to expect in return for your marketing dollars. Depending on the type of campaign and whether or not there are clear benchmarks established, you may be paying strictly for the marketing service itself or in some cases there will be a pay for performance model in place. Regardless of the structure, there are certain deliverables to be expected from an outsourced campaign.
