In what has been an unprecedented year, a little extra motivation to finish strong may be just the thing we marketers need. As things slowly start to get back to normal and offices and stores begin to open back up, it is important to not lose focus on the good things that have happened this year. Finding the positive in difficult situations is essential in life as well as business. Let’s all pull together and make Q4 of 2020 a great one!
Right now, a lot of customers are leading with their emotions when it comes to spending money. They want to feel safe while spending their money and they also want to know where their money is going. This is where relationship marketing comes in.
Regardless of the scale of your account-based marketing campaign, there are several key tasks you’ll need to address prior to launch. Here we’ve broken down the steps necessary to prepare an ABM campaign that leverages content marketing, social media advertising, email and teleprospecting.
Whenever you are talking in public or in a digital forum, the way things are said and interpreted will change, but being positive will always be noticed. Take the time to think about how to put a positive spin on what your company has to say or offer. Communication like this is much more effective, and here are a few ways that will help you and, in turn, help your company with building up your audience.
Having the respect of your team is instrumental to the success of your marketing department. Ensuring each person feels valued and realizes the work you put in yourself is essential in creating a healthy culture. That culture is what will breed teamwork, creativity, productivity and efficiency. Here are five key factors in gaining and maintaining the respect of your marketing team.
