Recruiting profitable channel partners is an ongoing and challenging task. Not only do you need to have an enticing program, but you need a plan to market that program. Here we look at a multi-channel marketing approach to recruiting profitable channel partners.
Simply creating brand awareness is not enough to generate the number of sales opportunities needed to develop a successful business. While awareness is extremely important, what is even more vital is creating an affinity for your brand. First, let's take a look at the difference between brand awareness and brand affinity:
A successful channel ecosystem requires constant attention and resources. Businesses that adequately support their channel partners typically outperform those that leave everything in the hands of their partners. Here we look at how to get more out of your channel partner ecosystem.
It's that time of year when marketers need to seriously nail down how they plan to grow their business in the coming year. While things in the world remain unpredictable, it is still important to have an organized marketing plan. Here we take a look at seven steps to reach your marketing goals in 2022.
If you're looking to make your New Year's party a little more exciting than just dancing and drinking, you're going to need some fun party games. While there is no shortage of drinking games out there, here we're focused a little more on good clean fun. Here are seven fun games for your new year's eve party.
