“What is SEO, and why does it matter?”. SEO or “search engine optimization” means that you are using tactics throughout your website and its content to ensure that it shows up in relevant online search results. This can help you reach your target audience without paying for an advertisement or paid search like Google AdWords. When you optimize your website, you can reach people looking for information related to products or services you may offer.
Educating your audience on the value, uses, and benefits of your products and services is certainly the primary goal of most content marketing strategies. Still, there is also a need to infuse the human element of your brand into your messaging.
Over the past year, it is safe to say that we have all gone through a great deal of adversity. Being separated from loved ones, isolated working from home, and unable to socialize, many of us have struggled to keep a positive attitude. Whether it is a work issue or a personal one, we have all felt the impact in some way. The way you deal with adversity says a lot about you as a person. While we all struggle in our own way, there are several healthy ways to overcome them, even on our darkest days.
Getting seen online is getting harder and harder these days. Sorting out the ever-changing algorithms can be tricky and keep your content from showing up on feeds of people that have followed you. We know that it seems a little unfair that if somebody is already following you, you still have to put in more effort to make sure that they see your posts. Instagram has algorithms in place so that its viewers see what they want to see and the content they need and will enjoy. Here are a few ways to grow your Instagram reach.
All or nothing. That is the attitude you need to get what you want and not settle for less. There is nothing else except for your ultimate goal. Everything outside of that goal is meaningless. A singular focus. That is what it takes to get to where you want to be and avoid settling for mediocrity. Everyone’s idea of success is different. What others think of your goals is insignificant. Dreams require action and the right mindset to get through the roadblocks that life will undoubtedly throw at you. This is how you make it happen.
