Email marketing plays a substantial role in B2B marketing campaigns and is still a very effective way to communicate with and market to your prospects. However, the rules of the game have changed a bit over the years. Email pieces need to be carefully crafted to have an impact. There are several factors to consider when executing email campaigns. Let’s explore four tips to improve your email marketing success.
The past few years have made adapting quickly to changing conditions the norm for businesses of all sizes and industries. The uncertainty and market volatility continues to grow. How can you build a flexible marketing plan to help you adapt quickly to real-time changes?
There is no question that the B2B buying process has evolved and changed. Covid-19 has a strong influence on how buying processes have changed and how they are likely to evolve further in the future.
With many major events going virtual and webinars becoming increasingly popular, in-person events have become all the more intriguing. Micro events are small in-person gatherings that bring together a highly refined audience in an intimate setting geared toward building relationships and trust. These events have the potential to bring about a great return on investment due to the lower cost to put them, along with cutting out some of the noise associated with larger events.
For Many, Mardi Gras is known as one big party that is celebrated far beyond Bourbon Street. But, Mardi Gras is also a holiday full of tradition. Here we take a look at seven fun facts about Mardi Gras.
