Demand Generation Blog

Listening isn’t simply allowing someone to speak. It involves paying attention to detail with the intent to understand rather than respond. Listening is a skill, and as such, requires practice to develop it. Whether in your personal or professional life, it is vital to create and maintain healthy relationships. When someone is speaking, listen intently. Pay attention to what they are saying and pause to understand why they are saying it. Not everything requires an immediate response. Thinking so can cause knee-jerk reactions that can damage your relationships. Here we look at a few reasons why listening is vital to growing and maintaining a successful business.

An inbound marketing strategy involves a multitude of components and requires continuous analysis and adjustment as you move through your campaigns. Several traditional outbound methods can complement and enhance the effectiveness of your inbound efforts. Here we take a look at seven ways to improve your inbound marketing strategy.

While many marketers may believe that traditional outbound tactics are on their way out, the truth is, a balance between both inbound and outbound is a must in order to achieve real growth. Each side has its strengths and benefits, and there are endless possibilities for merging the two. Blending inbound and outbound tactics will enhance campaign success and increase lead quality.

Attracting profitable channel partners can present challenges, but there are several keys to building a successful partnership. Identifying your ideal channel partner persona is one of the first steps you’ll need to take to have an efficient and effective recruitment program.

Winn started in the living room of a family home in Connecticut in 1990 and has grown into a business that serves the marketing needs of some of the largest corporations in the world.