Attracting profitable channel partners can present challenges, but there are several keys to building a successful partnership. Identifying your ideal channel partner persona is one of the first steps you’ll need to take to have an efficient and effective recruitment program.

Identify Qualified Partner Opportunities

Identifying qualified partners to prospect to is essential to the efficiency of your recruiting efforts. Developing a list of key characteristics will ensure your team is focused on potential partners that can positively impact your organization.

Effective On-boarding And Training Builds Loyal Partners 

Loyal partners are the backbone of a strong channel community, and finding the best fits right up front can set you up for long relationships. When it comes to on-boarding a new partner, knowing that they have the appropriate infrastructure and resources can make a world of difference. As partners become more entrenched, they tend to bring in more revenue and take on new products to resell. 

Partner Referrals Programs

Like generating leads, gaining new partners through referrals can save you time and money and help you identify a slew of profitable partners. Since your partners already have a relationship with these businesses and an idea of your requirements, there is a better chance they will be a good fit.

Increased Return On Investment

Knowing exactly what makes up an ideal partner for your program allows you to recruit those businesses that will have an immediate and lasting impact on your channel revenue. Companies that require less support to get started and are an ideal long-term fit will show early ROI and continue to do so for years to come.

We have helped some of the largest IT channels in the industry build profitable partner communities. Click below to learn more.