Who is at the top and who is at the bottom when it comes to total revenue and return on investment? This is the bottom line when it comes to evaluating your channel partner ecosystem, but there are several factors that contribute to those results and knowing them can help you to better support your partners as a whole.
With all that’s been going on in the world, we could all use a little more love this Valentine’s Day. As we navigate these tough times, it is essential that we keep our sense of humor and continue to have a positive outlook on the future. Rather than share a bunch of quotes about love this Valentine’s Day, we’ve decided to share fourteen jokes to bring a smile to your face this February fourteenth.
Maintaining your relationships with current clients has never been more important that it is today. The cost for acquiring new clients is far greater than generating renewals and upselling current customers. While much of marketing is focused on going after new prospects, there is great value in marketing to those that have already made a previous commitment to your company. Here we take a look at a few tips for marketing to and nurturing your current clients.
As the perception of brands becomes more vital to the sales and marketing process, it is important to build a strategy to enhance the varying components that make up your brand identity. While your positioning and messaging still play a major role in branding, other aspects such as company culture and customer experience have gained in importance. Here we take a look at what makes up your brand identity.
While many creatives prefer to work alone, there are a myriad of benefits in taking a team approach to content creation. Different types of expertise and varying perspectives allow you to create higher quality content that will speak to a broader audience. Depending on your team's size, the division of responsibilities will vary, and many people may have to wear multiple hats. There are however certain positions that require a dedicated expert. Here we take a look at how to improve the quality of your content with a team approach.
