Recruiting channel partners can be a time intensive and expensive initiative, making it vital that you onboard only those organizations that have the potential to be a revenue generating partner. Each organization will have their own set of guidelines they can use to develop an ideal partner persona so that recruiting efforts will be more efficient. Here we take a look at three of the most important attributes of an ideal channel partner.
Staying in communication with your customers is essential in gaining trust and loyalty. When it comes to building any relationship, communication is key. In a time where brand loyalty plays such a major role in purchase decisions, ensuring your customers are up to date and able to conveniently contact you in a variety of ways is essential. Here we take a look at five ways to improve customer communications.
Your website is essentially your online company headquarters and it should be optimized to provide an enjoyable user experience and generate leads. Websites should be continually updated to maintain a modern look and incorporate new features. A full website redesign is recommended every three years for B2B organizations. Here we take a look at five ways to improve your B2B website.
As social channels become tougher to penetrate through organic posting alone, paid social advertising has become a necessity in order to build brand awareness and generate leads online. While advertising can be as simple as boosting a successful post, there are several other components you’ll want to address before launching a formal campaign.
Most people think of Mardi Gras as one big party, and it is, but there is a lot more to it. A holiday that is steeped in tradition, Mardi Gras has been around for quite some time and is celebrated far beyond Bourbon Street. Here we take a look at fifteen fun facts about Mardi Gras.
