Maintaining your relationships with current clients has never been more important that it is today. The cost for acquiring new clients is far greater than generating renewals and upselling current customers. While much of marketing is focused on going after new prospects, there is great value in marketing to those that have already made a previous commitment to your company. Here we take a look at a few tips for marketing to and nurturing your current clients.
Set Up Automated Nurturing Email Workflows
Marketing automation is a necessity in today’s business world and email workflows offer a great way to nurture current clients. Automated workflows allow you to schedule, personalize and send relevant information without flooding your client’s inbox. These can include educational and entertaining content, special client-only offers, or highlights of products that may complement their previous purchases. Be sure to include a call to action that encourages them to move forward through the buying process.
Engage With Your Clients On Social Media
Establishing a true connection with your clients through social media not only helps to delight your customers, it can be a great way to place additional opportunities in front of them. Create genuine connections with your clients by providing valuable information and resources. Don’t simply use social media as a means to upsell. Get to know your clients on a more personal level and work to build a lasting relationship. This will help you discover how they tick and what areas they may need help with.
Develop And Distribute A Monthly Email Newsletter
A monthly company newsletter that includes recent blog posts, news releases and upcoming events or activities will help keep your company at the top of the minds of your clients. Newsletters also provide information on products and services your clients may not be aware of, notify them of new product launches and announce any updates to current ones. Make your newsletters fun and informative and avoid being overly promotional. The goal is to create a piece that your clients enjoy reading each month.
Host Client-Only Online Events
There are a wide variety of events you can run to help keep your customers engaged. Webinars that educate them on new products, new product demonstrations, refreshers on current product lines or simply hiring some entertainment can all help to strengthen your relationship with your customers. Consider providing some kind of incentive to get your most desired attendees to participate. This could be a free service, demo product, discount on a renewal, company branded merchandise or even tech gadgets.
Leverage Winn’s 30 years of experience for your next campaign!
