Premium content such as eBooks, whitepapers and case studies all help to move prospects closer to making a purchase decision. This type of content and subject matter can give you valuable insights into what a prospect is interested in as well as their stage in the buying cycle. Quality educational content can also help your organization stand out as a thought leader in your industry. Here we take a look at how to create a library of premium content for your B2B organization.
Developing and maintaining a profitable channel partner ecosystem requires a continuous investment and hands-on support of your partners. As channel leaders look for effective ways to grow their channel, increase revenue and make the recruiting process more efficient, it is important to have a plan that aligns with the goals of your organization as well as your partner’s. Here we’ve broken down five steps channel leaders can take to improve their channel partner ecosystem.
As digital tactics continue to absorb the majority of marketing budgets, it is important to periodically audit your marketing plan to determine what is working and what needs to be changed. On a more basic level, you need to ensure you’re addressing the core aspects of digital marketing. Here we take a look at five essentials to include in your digital marketing plan.
As brand awareness, reputation and experience continue to become more important to B2B organizations, a formal brand marketing plan is now a necessity in order to get in front of target audiences and make an impact on purchase decisions. Multi-channel campaigns that blend both digital and traditional tactics allow you to reach a greater percentage of your audience the way they prefer to communicate and engage. Here we take a look at some of the best tactics to help build your B2B brand.
While many organizations focus the majority of their resources on large channel partners, there is a great deal of opportunity in supporting your smaller partners as well. Helping another organization grow through your product's sales builds loyalty and can improve your channel ecosystem's health. While smaller partners may require more support than larger ones, the payoff can be worth it. Here we take a look at a few ways to help your smaller channel partners generate more revenue.
