Michael Auer

Recent Posts

Healthy Goals For B2B Marketers In 2021

Your mental and physical health, as well as productivity and creativity, are a direct result of your daily routine and the amount of time and energy you focus on your own well-being. Countless studies have documented the importance of self-care and its relevance in the business world. Here we take a look at five health goals that can benefit your health, and your marketing career.

What To Include In Your Virtual Sales Presentations

With face to face sales meeting being nearly non-existent over the past nine months, we’ve all had to adjust to predominantly pitching our products in a virtual setting. Making these presentations effective requires a pitch deck that complements your talking points and emphasizes the value of your products or services. Here we take a look at what to include in your virtual sales presentations.

Support Your Channel Partners With Easily Co-Branded Content

The more support you provide to your channel partners, the more revenue they will produce for your organizations. One of the major needs for partners is quality content to help them build a digital presence and drive leads online. Creating content can be very time consuming, especially when it is not your own product. Providing your partners with content that can be easily co-branded will ensure a consistent brand message as well as take the pressure off of their sales and marketing teams. This enables their organization to focus more resources on closing sales for your products. Here we take a look at the different content pieces that should be made readily available for co-branding throughout your partner community.

Content Marketing: It’s Not All About The Leads

While most marketing initiatives are measured by leads generated and revenue created, content marketing has a host of other benefits that contribute to your bottom line. While showing ROI on these aspects continues to be a challenge, very few will dispute the importance of creating and distributing quality content.

Winn Demand Blog: 2020 Year In Review

So, this is the last time we’re going to mention 2020, everybody with me? In what was the most challenging year of many of our lives, there were still many bright spots and positives that came about. As we wait for the world to return to normal, we reflect back on some of our most successful blog posts from 2020. Wishing you and yours a healthy and successful 2021.