Many people would like to give back to their community this holiday season, but it can be difficult to determine where your donation will do the most good. Using the holidays as a motivator to be charitable is great, but it’s important to realize there is need throughout the year. Here we’ve compiled a short list of local and national charities that you can donate to this holiday season and beyond.
Teleprospecting’s role in marketing campaigns has evolved in recent years with marketing automation platforms and social media transforming how we reach our audience. Although it may not be as prevalent as 20 years ago, teleprospecting still plays a major part in the development of relationships, qualifying leads, recruiting and closing deals. The live touch will never truly go away as long as humans are the ones making the decision. Here we’ve outlined where teleprospecting will be best used in 2018.
When concentrating on the B2B space there are 6 major platforms that drive social media marketing. While consistency across all platforms is essential to create a strong brand, each platform requires a unique touch in order to maximize engagement.
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Social media changes on a seemingly daily basis and being able to nail down the most effective means of utilizing it as a B2B marketing platform can be difficult. Identifying underlying trends behind successful campaigns ahead of your competition can impact your brand’s visibility and market share. Here we’ve identified five trends we believe will dominate 2018.
Marketing automation systems shine when it comes to identifying interested prospects, but a personal approach is the best way to convert leads generated by inbound marketing campaigns. Sales teams rarely have the bandwidth to manage the number of leads generated from marketing automation and at times these leads will be very early in the buying process. What’s the solution when there are “too many leads” and not enough resources to properly nurture them? Surprisingly, it’s a marketing tool that predates marketing automation by decades: teleprospecting.
