Michael Auer

Recent Posts

Thanksgiving Tech Gadgets 2017

Technology has slowly become a part of Thanksgiving tradition with televisions leading the way. Many families gather around the television for football games and parades and TV serves as the predominant entertainment at most Thanksgiving Day get-togethers. Technology has also found its way into the kitchen as well as the grocery store. Here we’ve found 5 tech gadgets that can make your holiday easier and more fun. 

Veterans Day Facts And History

November 11th marks a day in which we all need to pay our respects to the military veterans who have served our country and kept us safe. Here we’ve compiled 10 fun facts that outline the history of Veterans Day.

Make Your ABM Campaign Stand Out

With so many enterprise level technology companies adopting account based marketing as part of their marketing plan, steps need to be taken to ensure your message resonates with your most important accounts. ABM is a strategic plan to narrow your focus and sell to your biggest targets, with personalization playing a major role throughout all channels. The use of both inbound and outbound marketing techniques gives you the greatest chance of landing your most profitable accounts. Here we’ve outlined several ways you can make your ABM campaign stand out.

5 Event Ideas For B2B Technology Companies

Hosting an event is an experiential marketing tactic that truly allows you to connect with potential clients. Face to face meetings tend to have a lasting impact while online events are effective for time-starved targets. Events such as these allow you to access your audience’s undivided attention. Relationships are extremely important when dealing in the B2B technology space, where trust in new technology can be tough to establish. Finding creative ways to host your top targets will help you improve attendance and increase the effectiveness of your message.

Inbound Marketing Blog Creation Strategies

Continuously creating content that converts is one of the biggest challenges inbound marketers face in an increasingly digital world. Over the last year we have written several articles to help marketers optimize their blogs and increase their conversions. Here we’ve compiled a few of them to use as a resource when developing your blogging strategy.