Hosting an event is an experiential marketing tactic that truly allows you to connect with potential clients. Face to face meetings tend to have a lasting impact while online events are effective for time-starved targets. Events such as these allow you to access your audience’s undivided attention. Relationships are extremely important when dealing in the B2B technology space, where trust in new technology can be tough to establish. Finding creative ways to host your top targets will help you improve attendance and increase the effectiveness of your message.

Dinner and Drinks

Setting up an event at a popular restaurant with complimentary dinner and drinks is a sure way to encourage attendance. Be sure to set spending limits so costs remain under control. These types of events are meant for decision makers of highly targeted accounts. Confirmations and reminders will be needed to ensure your event is worth the cost.

Webinars

Webinars have proven to be one of the top ways technology companies can promote their brand, launch new products and generate leads. They are particularly attractive to those business leaders with time and/or budget constraints. Webinars are relatively inexpensive to produce and allow you to speak directly to your audience in the comfort of their own office or home. 

Company Tours

Invite your audience to visit your headquarters for a tour and product demonstrations. Having a chance to see how your company operates and how your products work will give your prospects confidence in your business. Transparency is a sought after trait and showing off your inner workings with a company tour is the ultimate example.

Cookouts

Cookouts are meant for a wider audience and should include a good portion of your staff. Inviting prominent guest speakers, organizing a variety of fun activities and having a variety of quality food and entertainment are all ways to ensure your prospects show up. Provide directions and details on available accommodations for those from outside your local area.

Movie Screenings

Playing off the momentum of a popular recent release can help you draw in movie buffs and those in need of a mental break. Movie screenings offer a way to help your prospects relax and still communicate your company’s message either through video or live demonstrations. Movie souvenirs along with company branded merchandise are great giveaways and will make your event memorable.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry.   For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.